Lessons from top brand experience summits
Listen to audio CMO activated by invitation only during IMEX, demonstrating the power of live events How do you surprise and delight a senior marketing executive who has been through it all? A partnership between the Las Vegas Convention and Visitors Bureau, InVision Communications, Allegiant Stadium Private Events and IMEX Group works together to wow the leaders tasked with impacting people every day, and the result is a show that leaves a lasting impression An impressive masterclass performance. We spoke to the forces behind First Experience at the Brand Experience Summit on Monday at IMEX and learned three lessons. 1. Focus on your target audience’s perspective Meeting professionals know that some of the best ideas come between meetings. Angie Smith, CEO of InVision Communications, explained that the idea for the Brand Experience Summit began at the Event Marketing Summit in May, when a hallway conversation involving event planners boss boss boss as part of a conversation about expanding the role…
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