Secondary hotels launch new brand identity to cheer on strategy
Minor Hotels has pushed its evolution toward a guest-facing master brand and reinforced its commitment to creating innovative and insightful hotel experiences that provide guests with what matters most.The brand refresh marks a major milestone for global hotel groups as it paves the way to add nearly 300 properties to its portfolio by the end of 2027. It also follows the 2018 acquisition of NH Hotel Group and now operates in Europe and America for small European hotels, which is triple the global reach of the group."The reimagined secondary hotel brand represents more than just a new identity. Our value-driven evolution, powered by an enhanced digital platform, streamlined loyalty programs and strong distribution strategies, reflects our ambition to deliver extraordinary recruiters among our guests and numerous partners, investors in your guests and classes. Excited to enter a new era of growth, small hotels will resonate with travelers as they do with our partners."The guiding principle behind brand evolution is to…
Cheer for better marketing: Embrace “tipsy best friend”
Listen to audio Imagine a hotel that is your best friend who has a great time at the party and now they are texting you to find out why you want to book your accommodation. That's the idea behind the funny and friendly "tipsy best friend" tone! Hotels can use this fun style to create emails, social media posts, and advertising feels personal and exciting. It's like getting advice from someone who really cares about you, just being more enthusiastic about your passion! Why tips friends work People trust friends’ advice and use this tone to make the guest feel like they are talking to the person who “gets” them. The tone is not boring, sales information, but honest, warm and relevant. This emotional connection helps build trust and makes people more interested in the products offered by the hotel. Research also shows that people are more likely to engage or buy when messages feel personal and match what people…
DHL celebrates 21 years of bringing holiday cheer to troops
For more than two decades, DHL Express has been carrying on a heartfelt tradition of bringing holiday cheer to U.S. military personnel stationed overseas. Through its annual program Operation Holiday Joy, the global shipping leader is sending hundreds of freshly cut Christmas trees, holiday decorations, menorahs, holiday lights and heartfelt messages from schoolchildren to troops deployed in Djibouti, Kuwait and Bahrain letter. Also read: DHL Tracker shows globalization resilient under geopolitical pressure This is the 21st year of Operation Holiday Joy, a partnership between DHL, Dees' Nursery and several New York charities. "The holidays are especially difficult for those who are away from loved ones," said Greg Hewitt, CEO of DHL Express US. "This program allows us to express our gratitude and honor these brave men and women. Bringing some feeling of home. Our DHL family is honored to be able to spread holiday warmth to our troops.” The celebration kicked off on Monday, December 9, at Dees' Nursery in…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
