How to create the perfect off-site experience
CHICAGO - The inaugural Newtopia Now, held this year in Denver and produced by Informa Markets' New Hope Network, brought attendees numerous off-site experiences, including events at Meow Wolf and Red Rocks. [embed]https://www.youtube.com/watch?v=c6scNJ2XKY0[/embed] trade show director (TSE) spoke with Jessica Rubino, VP of Content and Summits at New Hope Network, to learn about the value of off-site experiences and get tips for organizers. Why host off-site experiences? Rubino said the off-site experience helps attendees build strong connections in an exciting atmosphere. Additionally, they can give events an edge in today's competitive landscape. Jessica Rubino, Vice President of Content and Summits at Informa New Hope Network. "When you get people off the trade show floor, the conversation sounds different," Rubino said. "You're most likely going to meet people at a show you wouldn't know. You might talk to someone for 15-20 minutes and not realize they're a major buyer in your category at Target, but you've just A great and stimulating…
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