Start new, better conversations about food waste
According to a 2024 survey, food waste was identified as a “very high priority”, with more than half (55%) of the conference planners surveyed, but conversations about food waste between planners and venues are often rare. From still box lunches and food thrown quietly in the trash to discarded dessert plates after the event, the event industry is a significant contribution to food waste in the U.S., where nearly 40% of the food is unsold or unedited. According to a 2024 survey of the World Wildlife Foundation, it is not to say that professionals who meet with professionals do not consider controlling food waste a high priority. Food waste was a “very high priority” for more than half — 55 percent — of meeting plans surveyed, while another third said that it was a consideration for themselves and their clients or internal stakeholders but was secondary to other concerns, according to the survey report, “Unveiling the Appetite for Change: The…
Reframe your trade show sales conversations – Trade Shows
Ever been the unfortunate victim of a slimy sales pitch? (Aren’t we all?) Want to make sure you never find yourself in this situation? Then take careful notes as you listen to my conversation with sales expert Aleasha Bahr, who believes there are better strategies for in-booth sales conversations. (Hint: It’s not just sales!) She will guide you step by step on how to: Seamlessly integrate your pitch into the conversation Put everything in context for everyone Handle objections in a new way Create a more natural follow-up approach Related links: About Alyssa Barr Alyssa Barr Aleasha Bahr is an experienced sales strategist, speaker, author, and founder of the Black Sheep Sales Method™. With over 14 years of experience customizing sales strategies to match individual personalities, target audiences and services, she brings a fresh perspective to the sales world. She has personally sold over $50 million in services and now uses her proven methods to help clients convert up to…
Chefs conference sparks culinary conversations from coast to coast
A new gathering of culinary professionals is ready: Chefs Conference, a bicoastal event debuting in Philadelphia in April and led by hotel law expert and chef Mike Traud, J.D., Ed.D. In October, chefs, restaurant professionals, hotel-related PR firms and food journalists will gather in Los Angeles for the West Coast edition. Traud said they will meet at the headquarters of online food ordering platform ChowNow, which has "a beautiful space" that hosts many events celebrating and educating the restaurant industry, in line with the conference's mission. convene Via email. Traud said the chefs conference was inspired by his previous decade-long role as president and founder of the Philadelphia Chefs Conference, hosted by Drexel University’s Department of Food and Hospitality Management. “It represents the growth of the conference and its goal of connecting chefs and restaurant industry professionals from all regions through dialogue and education.” The one-day Los Angeles program — capped at 150 participants and “really focused on the experience…
Turning Conversations into Leads: Tips for Trade Show Success
Turning Conversations into Leads: Tips for Trade Show SuccessSuccessfully engaging leads at a trade show involves much more than scanning badges and collecting business cards. While collecting contact information is part of the process, it’s only the tip of the iceberg when it comes to engaging attendees and fully realizing the potential of a trade show. To truly attract qualified leads, exhibitors must focus on crafting memorable experiences that engage attendees and support business goals. This means designing an attendee journey that not only showcases your brand’s unique value, but also provides meaningful opportunities to engage qualified leads and build a strong sales pipeline.Strategic planning is the cornerstone of effectively engaging leads at a trade show, but it’s often overlooked. A well-thought-out strategy involves more than just setting up your booth; it requires a deep understanding of your target audience and their needs and pain points. By aligning your trade show presence with your broader marketing and sales goals, you…
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