Devin

• Jim Cermak
• 2024-07-27
• Trade Show News
• (0)

Episode 116 – Preparing for the New World of Events with Devin Cleary

As a CMO (Chief Marketing Officer) or head of marketing at your company, you’ve had to look at trade shows, conferences, and live events in a whole new way due to the pandemic. The situation has obviously changed everything! To help guide the way, I brought in Devin Cleary, VP of Global Events at Bizzabo. Devin is an accomplished event producer and passionate marketing executive with over 16 years of experience leading the creation and active management of a wide variety of experiential marketing programs for B2B, nonprofit, and consumer markets. He has extensive experience developing and executing world-class in-person, virtual, and hybrid events. In this episode, we discuss… How should CMOs prepare for this new era of events? How can event professionals and CMOs best collaborate during this time? Why are in-person sponsorships harder to sell than before? How has the event marketing landscape changed over the past 5 to 10 years? Devin’s key points: Carefully designed hybrid events…