Picks for 2024: Case Studies
Listen to audio Learning from the trials and tribulations of others can be extremely valuable, providing insight into the problems encountered and solutions found so that others can plan their events better prepared than before. Every year, a variety of events take place across the United States, each with their own lessons learned (and maybe even an idea you can introduce at your own event), some of which are shared below. Event Case Study: The Walmart Experience at CES 2024 Walmart participated in the CES technology conference in Las Vegas for the first time. Walmart executives worked with longtime partner Leo Events to make the debut memorable. What emerged was a two-story, 50' x 140' museum-style walk-through activation that contained the company's history, displays of new technologies the company was using, and a 4D experience that took visitors through a product's journey from inception to maturity. Customer's refrigerator. Event Case Study: MPI Southern California WeCon 2024 MPI's Southern California WeCon…
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