Zero Inspection and Flavor Enhancement: Elevate Your Holiday Drinks
Zero Inspection and Flavor Enhancement: Elevate Your Holiday Drinks

As we enter a more health-conscious era, the rise of mocktails and zero-proof alternatives is undeniable. The zero-proof market is evolving into a mature industry as new brands and unique essences emerge. Gone are the days of simple dealcoholized wine and coolers. Today, you can find non-alcoholic whiskeys, tequilas, gins, and even bitters, absinthe, and aperitifs. Three Company Mocktails | Photo Credit: Delixir according to Adam Sammut, Head Bartender at DELIXIR In Toronto, you can now indulge in spirit-forward classics like the Negroni and the Old Fashioned without the hangover. This appeals not only to sober people, but also to those who want to partake in holiday festivities without recovering from the party afterwards. In this article, Adam and other experts share tips for creating a memorable cocktail experience, ensuring everyone gets something special. Adam noted that growing demand for zero-proof spirits will define the festive season in 2024 and extend into New Year celebrations, catering to those curious about…

Thomas Whelan on right side of "What One Thing" graphic
What is one thing? Create a culinary experience with Thomas

Listen to Audio If a career as an events professional is a hodgepodge of hospitality job options, how do you decide which one to choose? We talk to an award-winning food and beverage expert. In this episode of What One Thing?, JT Long, Vice President and Director of Content at Smart Meetings, and Thomas Whelan, Director of Operations at Levy Restaurants, take a deep dive into the fascinating world of food and beverage. With over 20 years of catering experience, Whelan shares his journey from restaurant startup to renowned expert in large-scale event catering. He dives into the logistics of catering for thousands of people, the importance of creativity and passion in the culinary arts, and how every plate of food can inspire transformation. Tune in to hear Whelan's tips on how to provide an extraordinary dining experience that will impress event attendees. Don't miss any podcasts. Listen to Smart Meetings on Spotify today! Provider: Listen to more episodes of…