ILA and USMX enter into six-year contract agreement to ensure safety
The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have reached a tentative six-year prime contract, averting a potential supply chain crisis at Eastern and Gulf Coast ports. The deal, finalized just days before a crucial Jan. 15 deadline, ensures stability for an industry vital to the U.S. economy. Also read: Strike fears, tariff plans drive early import surge at U.S. ports The breakthrough comes after months of tension, including a three-day strike in October that ended with a temporary contract extension and an agreement on a pay rise. However, the divisive issue of port automation remains unresolved to this day. In a joint statement, the two sides emphasized the contract's dual focus on safeguarding jobs and embracing modernization. “This agreement protects current jobs at ILA and establishes a framework to implement technologies that will create additional jobs while modernizing the Eastern and Gulf Coast ports. These measures make operations safer and more efficient, and be ready…
Coordinate the team to ensure event success
Planning and executing a successful campaign often depends not only on strategy or creativity, but also on internal coordination. Corporate politics—such as conflicting goals, limited collaboration, and siled departments—can derail even the best-planned activities. However, with the right approach, you can align all stakeholders, from executives to field teams, to create campaigns that produce impactful results. When teams are aligned and purposeful, events are transformed into strategic opportunities that drive measurable results. This isn't just about aligning processes; it's about fostering collaboration between executives, sales, marketing and operations to ensure every stakeholder plays a meaningful role in ensuring campaign success. By addressing internal roadblocks and creating a shared vision, you can amplify the impact of your campaign and unlock its potential to deliver long-term business value. Why inconsistency can undermine campaign success Inconsistencies within a company can create obstacles to the successful execution of campaigns. Without a unified goal, efforts are dispersed and opportunities for meaningful results are often missed.…
Top Trade Show Marketing Tips to Ensure Success
Trade shows are one of the most powerful tools for businesses looking to gain exposure, generate leads, and showcase their latest products or services. However, to maximize your return on investment (ROI) in these activities, you need a clear strategy that covers: planning and execution phase. Whether you're a seasoned exhibitor or preparing for your first trade show, these important trade show marketing tips will guide you every step of the way. Pre-show agenda for attendees It’s crucial to create a clear pre-show agenda for attendees before the event begins. A successful trade show starts long before it opens. Promote your presence by: Email campaignssocial media, and personalized invitations to potential customers. Let them know where you will be, what you will be showing and why they should visit your booth. Offer exclusive rewards and more product demonstrationpromotional items or inquire in advance. This builds anticipation and ensures your target audience knows to prioritize your booth at the event. clear…
How to ensure the highest return on investment for exhibitions
How to ensure the highest return on investment by exhibiting at the Dubai Exhibition Exhibiting at an exhibition is a significant investment, especially in a vibrant business hub like Dubai. To ensure the highest return on investment (ROI), a strategic approach is essential. Here is a comprehensive guide to help you maximize your ROI on exhibitions in Dubai. 1. Clarify your goals The first step to maximizing your ROI is to clarify your exhibiting goals. Is your goal to attract leads, increase brand awareness, launch a new product, or network with industry peers? Having specific, measurable goals will guide your strategy and help you evaluate success. 2. Pre-event planning Pre-event planning is essential for a smooth, successful exhibition experience. Create a detailed plan that includes timelines, budgets, logistics, and responsibilities. Make sure to prepare all necessary materials and resources ahead of time to avoid last-minute hassles. 3. Train your team and assign roles A well-prepared team is key to a…
How to ensure your electric car performs optimally in hot weather
Tips for staying calm while driving an electric car The United States and Canada are experiencing an unprecedented heat wave. Everything from houseplants to lawn equipment may behave differently than expected, so electric vehicles may behave differently, too. Here's how the heat affects electric vehicles and how you can improve performance. Understanding How Heat Affects Electric Vehicles Internal combustion engines (ICEs) operate differently at high temperatures. Some of these ideas apply to electric vehicles, while others do not. Identify the most vulnerable parts of electric vehicles and learn how to handle high temperatures and maintain range. The minimum temperature for electric vehicles is 80 degrees Fahrenheit. Although this may vary depending on the age of the car, cargo capacity, number of passengers, brand, etc. This is when performance starts to decline in a compound percentage. The battery may be out of sight, but it's worth remembering when the weather gets hot The power, range and charging capabilities of electric vehicles…
Episode 136 – How to ensure your performance experience is a success –
The experience we have and the experience we deliver to attendees, exhibitors, and sponsors is more important to our results than ever before! In this episode, we talk with Lydia Sugarman, Founder and CEO of Venntive, about how to ensure your trade show experience is a success. Lydia Sugarman honed her sales skills in a variety of verticals including financial services, travel, and entertainment before entering the web space in 1995. During this time, she skied across the Alps, competed in illegal bike races in New York, organized art shows in Moscow and New York, and produced Vin Diesel’s first short film. In the process, she fell in love with email marketing and CRM. We discuss… Surprising Statistics About Trade Shows What should you do to avoid missteps in follow-up? How planning a trade show is like planning a battle And much more! Lydia’s key takeaways: 1. Make sure each participant knows their responsibilities. 2. Provide training. Selling at a…
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