Finding balance: the core and ideas of sustainable activities
When we talk about sustainable events, we often focus on the technical aspects – waste reduction, carbon footprint and procurement policies. But behind these practical considerations lies a deeper, more personal journey that every event planner must go through. It’s a journey filled with hope, doubt, determination, and sometimes overwhelming stress. Get rid of eco-anxiety The burden of environmental responsibility can be heavy. Every decision seems to carry the future of our planet. Should we use digital tickets or recyclable paper? Is it always better to buy local? How about those international speakers we want to ride on? The questions are endless, and the “perfect” answers are often frustratingly out of reach. The truth is: perfection is not the goal. Sustainability is a journey, not a destination. The shame and blame we place on ourselves for not doing “enough” does no one any good – not our events, our participants, or the planet. We need to embrace progress over perfection…
Meetings and events in the Swiss Alps
For overseas meetings, Six Senses Crans-Montana Providing a seamless blend of work and leisure, making it ideal for planners looking to take their events to the next level. The resort offers state-of-the-art event spaces to suit a variety of needs, from corporate retreats and board meetings to team-building events and celebrations. Beyond the boardroom, attendees can immerse themselves in exciting alpine adventures including skiing, golfing on mountain courses and hiking on stunning trails. For planners looking to incorporate wellness into their agenda, the resort also offers yoga classes, spa treatments and outdoor campfire rituals to ensure guests leave refreshed and inspired. Little Mongbangwen cabin. A harmonious balance between business and leisure allows for productive meetings combined with unforgettable experiences, creating a destination that truly has it all. Flexible space for every occasion cabinconsists of four state-of-the-art meeting rooms, offering over 2,000 square feet of versatile space designed for a variety of settings, including ballrooms, ballrooms, boardrooms and U-shaped configurations. Whether…
Practical ways to use artificial intelligence in event planning now
Prevue met with Amy Kramer, head of innovation at Maritz, to learn how her company uses artificial intelligence to optimize event planning both internally and for clients. Over the past year or so, artificial intelligence (AI) has been making steady inroads into the meeting and event planning process, going from cool fad to useful tool in record time. To learn more, Prevue met with Amy Kramer, head of innovation at event management company Maritz, while at IMEX America in Las Vegas to learn how her company uses artificial intelligence to optimize event planning both internally and for clients. She shares some AI-related intel that you can put to use in your own work right now. Amy Kramer, director of innovation at event management company Maritz Previous article: How can you use artificial intelligence to complete meeting and event planning tasks faster, more efficiently, and even more creatively? Kramer: We've been exploring how planners are using AI every day, and what…
Market your event
Multi-channel event promotion is key to reaching your target audience and attracting the best attendees to your event, whether it’s a conference, conference or trade show. Maybe it’s time to change your preferred marketing strategy channels, especially if you want to attract more attendees. These tips can help increase awareness, credibility, and excitement, helping your event thrive. Earned Media in Event Marketing According to an independent study by Outsell, 81% of senior marketers believe earned media is more effective than paid media. Research also shows that audiences view earned media as the most authentic form of marketing. As consumers move away from traditional advertising and look to search engines and word-of-mouth to inform purchasing decisions, earned media becomes increasingly important for building brand trust and thought leadership. Keynote speaker Speakers play a vital role in engaging a diverse trade show audience and attracting media attention before, during and after the show. Choosing the right keynote speaker who focuses on a…
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Expert Commentary: Entertainment Trends for 2024
Corporate holiday events in 2024 aim to push the envelope, blending innovation with tradition to create experiences that engage the senses and spark conversation long after the event is over. From immersive experiences and tech-driven entertainment to personalized throwback touches, event planners across Canada are shaping the future of holiday celebrations, and we've gathered insights from top professionals to help you create a standout event. Emma Singer of Emma Singer Creative Agency The rise of immersive experiences that blend the real and digital creates spaces where guests feel completely immersed in the experience. Singer suggests using virtual reality installations or even creating physical environments to transform ordinary event spaces into another world. Acrobats, aerialists and fire dancers are just some examples of performances that add a sense of wonder and awe to holiday parties, Singer said. “Bringing back childhood experiences, like arcade games or customizable photo booths, can inspire nostalgia while fully engaging guests,” she adds, emphasizing the emotional power…