Guerdoo cake – a sweet symphony of French cuisine
Guerdoo cake – a sweet symphony of French cuisine

When it comes to creating great moments at any event, the culinary experience is key. Gurdu Cakeis a premier Toronto-based bakery that elevates the art of pastry with a selection of luxurious French delights sure to impress your guests. Founded by Le Cordon Bleu trained chef Gita Charmchi in Paris, Guerdoo Cakes specializes in bespoke cakes and exquisite pastries. Gita's passion for cake design and patisserie led her to leave her engineering career and enter the world of confectionery. After training in Paris and at George Brown College in Toronto, she founded Guerdoo as an outlet to share her delicious cuisine with Toronto and the Greater Toronto Area. Gita Charmchi, founder of Guerdoo Cakes Featured products Guerdoo Cakes prides itself on its wide range of products, from thoughtfully designed custom cakes to elegant pastries perfect for any event. Some of their outstanding products include: Calisson, France: These almond pastries come in flavors like Orange Blossom, Strawberry Rose, and Pistachio Cardamom.…

10 event trends to ring in the new year
10 event trends to ring in the new year

Here are the top ten activity trends Global DMC Partners predicts will impact the industry in 2025. Change is the only true constant you can rely on, and this is especially important when it comes to meeting and event trends. With new technological innovations, shifting consumer priorities and a variety of global challenges on the horizon, "the focus will remain on creating meaningful, forward-thinking events," said Global DMC partners Catherine Shoret, President and Chief Executive Officer. The following 10 event trend predictions according to Global DMC Partners, a global network of independent destination management companies and professional event service providers, will help shape meetings and events in the coming year. Break away from traditional site selection methods. Immediately after the pandemic, attendees want to stay closer to home and more familiar. That's now changing, according to Global DMC Partners. Instead, the trend now is for events to seek out lesser-known destinations for their projects, as well as more exotic destinations…

How can augmented reality benefit trade shows?
How can augmented reality benefit trade shows?

CHICAGO — Augmented reality (AR) is an interactive technology experience that blends the real world with digital content. A popular example of this technology is Pokémon Go, which uses smartphone cameras to place virtual creatures in one's environment. Companies such as ray ban An AR "try-on" feature is also available, allowing customers to virtually test sunglasses, clothing, cosmetics and more products. Additionally, many business events are leveraging AR to create experiences that wow participants. Christopher Baron, Senior Director of Innovation, canada againhelped create the AR experience PwC Canadathis American Academy of Dermatologythis Professional Conference Management Association Canadian Innovation Conferencethis Canadian Marketing Association and more customers. Baron and trade show director Share what organizers should know about AR. Augmented reality can improve attendee engagement and exhibitor ROI. ANDREW: How can AR make business activities more effective? Chris: Multiple independent studies have shown that AR increases engagement on multiple levels. When content is delivered through AR, audiences are more likely to engage,…

The Ultimate Guide to Choosing a Corporate Holiday Party
The Ultimate Guide to Choosing a Corporate Holiday Party

Choosing the perfect venue for your company holiday party is a crucial decision that will set the tone of the event. The venue affects not only the atmosphere, but also logistics, budget, and overall experience for attendees. Here are some key factors to consider when choosing a venue, along with the pros and cons of different types of venues. Five Bullocks | Photo Credit: Eatertainment Special Events and Catering Factors to consider when choosing a location capacity and spaceThe venue should be able to accommodate all guests comfortably. Consider the number of attendees and make sure there is enough space for networking, meals and any planned activities. Avoid spaces that feel cramped, as this can make people uncomfortable, but don’t choose spaces that are so spacious that they feel empty, which can be equally off-putting. BudgetCreate a budget and find the right venue. Be sure to consider hidden costs such as service fees, taxes and potential overtime. Having a clear…

Strike a pose: Must-have photo booths and immersive activities
Strike a pose: Must-have photo booths and immersive activities

Themed Photo Booth: Strike a pose at a holiday-themed selfie station Themed photo booths provide guests with fun, memorable keepsakes that make any holiday event even more exciting. Complete with props such as Santa hats, reindeer antlers or a snowy backdrop, these booths provide guests with a festive interactive experience they can enjoy and share. Custom or amazing theme settings from the following companies Booth Empire and Cinema Allow guests to capture unforgettable holiday moments and increase the social impact of your event. Who to check: Toronto: Booth Empire, CineBooth, The Photo Booth Guy, PixelBooth, Selfie Spot, FlashPoint Photo Booth Vancouver: Vancouver Photo Booth, PixelBooth, YVR Photo Booth Calgary: YYC Photo Booth, Oh Snap YYC Montreal: Lebooth, Montreal photo booth Ottawa: Ottawa Photo Booth Rental, PhotoBox Photo Booth Halifax: All-in-One Booth, HFX SnapTap Booth Photo credit: PhotoBoothTO Green Screen Photo Booth: Transport Your Guests Green screen photo booths immerse guests in imaginative environments, from winter wonderlands to tropical resorts and…

Jestr Entertainment - Elevate your events in stunning ways
Jestr Entertainment – Elevate your events in stunning ways

Jestr Entertainment is a game changer when it comes to delivering jaw-dropping, one-of-a-kind entertainment. Known for transforming mundane events into extraordinary experiences, Jestr leads the industry with bold, immersive and unforgettable performances. Founded by the dynamic duo of Rayn and JD, Jestr Entertainment has quickly grown to become one of the go-to teams for those looking to create new levels of entertainment that will wow their guests. [embed]https://www.youtube.com/watch?v=v1CFxQx2TIE[/embed] One of Toronto's most beloved magicians, Wren has captivated audiences around the world for more than a decade with his mind-bending tricks and magic shows. High-profile appearance at CP24, 4 canadian weddings, Like Rogers TV, Lane has mastered the art of miracles and can turn any event into a magical spectacle. His partner JD brings the technical magic. As experts in sound, lighting and event production, JD knows how to create the perfect atmosphere, whether it's a high-energy corporate gathering, a glamorous wedding or a large-scale concert. Together, Rayn and JD have…

Featured Vendor: AirMagic Special Effects – Master
Featured Vendor: AirMagic Special Effects – Master

Engage your audience like never before with AirMagic Aquagraphics digital water curtainthe collision of innovation and imagination. This stunning technology layers dynamic, high-resolution images onto a water screen, blending art and technology to create an unforgettable visual masterpiece. Whether it’s a corporate gala or a high-stakes product launch, Aquagraphics digital water screens are tailored to your event theme, turning your vision into a mesmerizing reality. At AirMagic, we know the magic is in the details, and this digital water screen brings your brand to life in the most creative way. Founded in 1988 by Mark Fine in the basement of his Little Italy home, AirMagic began as a small boutique pyrotechnics company. Over the decades, it has grown into a full-service special effects company, offering everything from pyrotechnics to CO2 effects, confetti explosions and advanced water curtain technology. After nine years in King and Bathurst, AirMagic expanded to its current headquarters nearby daflin and stileswhich remains Toronto’s top special effects…

Live events – the backbone of a healthy society
Live events – the backbone of a healthy society

By Allison Freeman, CEO, Element Event Solutions. Our industry provides extremely valuable services to Canadians. Those of us who live in it know this. In a post-pandemic world, there is growing awareness of the critical impact of live events and gatherings on the overall health and well-being of individuals and wider society, and this is only just beginning. At this year's CSE Live EventFest, our team is proud to partner for the first time with GenWell, a national movement dedicated to helping Canadians become healthier and happier through in-person connections. Earlier this year, our portfolio of companies, Element Event Solutions (formerly Chair-man Mills), became Genwell’s first national sponsor with the goal of supporting and growing our events industry and helping to build a more connected Canada, Let everyone thrive. We're dedicated to uncovering the indisputable fact that relationships are a fundamental pillar of happiness—as important to a person's health as exercise, nutrition, and sleep. Since time immemorial, events have brought…

The chic elegance of Le Diner en Blanc in Toronto
The chic elegance of Le Diner en Blanc in Toronto

Last Thursday, the iconic white dinner transformed Fort York National Historic Site – Garrison Park-Enter the stunning white ocean. This global picnic phenomenon began in Paris, welcoming 1,000 guests to a French-style dinner, great conversation and plenty of champagne. Guests will be led by a tour leader to a secret location. Photo by Edward Chiazor, efosa blog. Seven activities and floral admission. Photo by Edward Chiazor, efosa blog. After more than two months of preparation, event host Lori Heller Heller Activities Led the planning team for the 11th edition and was supported by an impressive team: Marc Talbot Dedicated management servicesAward-winning chef Trevor Lui Heibel is warm and hospitable, Kelly Foster Supervise volunteer teams, as well as from design technology Coordinate logistical design of events. As guests gathered at various meeting points, the table captain guided them on a charming stroll to a secret spot under the warm evening sun. Upon arrival, they were greeted by a stunning entrance Seven…

Brian Kellerman, CEO and Partner, GoGather
Exclusive: The event trends you need to know about now

Brian Kellerman, CEO and Partner at GoGather What are the hottest event trends today? Prevue asked Brian Kellerman of experiential marketing and event management company GoGather what he’s watching. The granddaddy of the events trend, and one that many are jumping on board with, is the push to leverage meetings and events to support organizers’ business goals. Brian Kellerman believes in this events trend so much that it’s the driving force behind everything he does at GoGather, the experiential marketing and event management company where he serves as CEO and partner. “It’s not enough to just know how to order food, beverages, and tablecloths,” he says. “We need to always be thinking about how to turn those things into meaningful experiences that achieve the strategic goals of our company or association.” Prevue recently caught up with Kellerman to learn more about the activity trends he’s seeing spurred from this core concept. Previous article: How to use artificial intelligence to better…