Branding and PoS: Four Things to Know When Expanding Globally
When a brand reaches a certain scale domestically, it often sets its sights on the global market. However, launching a point-of-sale (PoS) campaign in a new region can get complicated. First, you need to understand how each region operates, available materials, local regulations, and supply chain and payment logistics. When you enter dozens or hundreds of markets, the challenge of ensuring continuity across campaigns and optimizing performance is even greater. Also Read: Exploring Global Markets: Countries and Industries Offering Opportunities for Overseas Business Where can you find the resources you need to build your in-store display? How will you get each of them where they need to go and determine their actual location? What tax and payment processes should you expect? The following advice is for emerging brands looking to expand into new areas and how to prepare for PoS success. You need a strong chain Brands need to maintain consistency as they expand their PoS globally. The look and…
Expanding your event business in New York City: When and how to expand
Planning an event in New York City involves countless tasks. Your event business responsibilities range from finding a florist to putting together wreaths for a Luau-themed corporate holiday party to figuring out how to convert an Excel budget spreadsheet into a simple and adorable pie chart for client presentations. The problem is that your time isn't as endless as your to-do list. You are considering expanding your New York event planning business team. But you have no idea where to start. Our event planners give you a complete guide to expanding your team. If you've been wondering, "Can I expand my business this year?", this is the deep dive you need to see. How Teams Can Help Your New York Events Business Bringing on one or more people can benefit your New York event planning business in a variety of ways. Of course, this starts with having a pair of hands. But with the right hire, there are so many…
Considerations for Expanding Large Exhibitions
Taking the First Step: Things to Note When Expanding Your ExhibitionYour brand is growing and you’re thinking about expanding your trade show presence. How do you plan for a great exhibition experience?With the right strategy, a major exhibit can increase awareness of your brand, allow your team to better engage attendees, and significantly improve your trade show results.Here are some important considerations to help you successfully scale your large-scale exhibition.Do: Outline clear goals and objectives. Determine your business goals and how you will measure success and report on your results. This will help you focus on the activations and features that matter most and ensure you have the data you need to evaluate your results.Understand your industry landscape. Understand trends in your industry and consider what types of experiences resonate best with your audience. Whether it’s a product demo, an interactive digital experience, or an expert presentation, make sure your booth provides attendees with a compelling reason to engage with…
Mahindra considers expanding its portfolio
Mahindra Thar portfolio will soon see more iterations to create a standalone brandMahindra aims to capture the SUV market with its latest launch, the Thar Roxx. With this new model, the company hopes to strengthen the Thar brand and take the lead in the SUV segment priced above Rs 1.25 lakh. This strategic move comes after the huge success of the current generation Thar, which has significantly strengthened Mahindra's position in the market. Here is a detailed analysis of M&M's strategy and expectations.Key highlights of Mahindra and Thar Roxx partnership strategy:Thar’s market success:The current generation Thar was launched in August 2020 and has far exceeded Mahindra's expectations, with monthly sales reaching 6,000 units, far higher than the projected 30-40% growth.Expanding Tal Portfolio:The newly launched Thar Roxx is priced at Rs 12.99 lakh (ex-showroom) and is designed to make the Thar brand more mainstream. Mahindra sees this model as an important addition to its product line-up, targeting the mid-size SUV market,…
Now including the kitchen sink: Expanding export controls
Last year, we published an update on BIS’s ban on exports of EAR99 items to Russia and Belarus. We noted (somewhat jokingly) that kitchen sinks might one day be included on the banned export list. Well, that day has come. Stainless steel kitchen sinks have officially been banned from export to Russia and Belarus. In our recent blog post on Russian sanctions, we noted that the U.S. Office of Foreign Assets Control (OFAC) had tightened sanctions against Russian financial infrastructure. On the same day, the U.S. Bureau of Industry and Security (BIS) also published a draft regulation targeting Russia. These BIS regulations have now been implemented as final rules and will be published on June 18, 2024. In summary, the new regulations further strengthen export controls on Russia and Belarus in the following aspects: Add EAR99 items that are prohibited from export without a license; Imposing new software licensing requirements for certain EAR99 software; Narrowing the scope of goods and…
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