Nissan parts manager sells $575,000 lift kit on Facebook
A dealership employee's daring scheme turns a trusted character into a $575,000 scandal. Proceeds from the sale of fraudulent lift kits were directed to personal PayPal accounts. The employee responsible for the fraud will be sentenced in federal court on December 12. Parts managers at local dealerships rarely become the focus of federal fraud cases, but this one certainly breaks that pattern. What started as a small side job for Robert McLane, the former director of parts and service at Formula Nissan in Barre, Vermont, evolved into a $575,000 initiative that could land him a job. 20 years in prison. Is he suspected of committing a crime? Dealer funds were misused to stock lift kits and flip them privately for a profit, while Formula Nissan unknowingly paid for them. var adpushup = window.adpushup = window.adpushup || {que:()}; adpushup.que.push(function() { if (adpushup.config.platform !== "DESKTOP"){ adpushup.triggerAd("0f7e3106 -c4d6-4db4-8135-c508879a76f8"); } else { adpushup.triggerAd("82503191-e1d1-435a-874f-9c78a2a54a2f"); according to automotive newsMcLean, who was hired by Formula Nissan in…
Episode 096 – The Secret of Facebook Ads in Lead Generation –
Chuck Sharpsteen, owner of Whiskey Neat Digital Marketing, is a former marketing agency "tech guy" turned Facebook Ads lead generation expert. His highly effective advertising methods have enabled him to reduce his clients' cost per lead by up to 80% for 3 years in a row. He shares with us his "secrets" for better results at trade shows, conferences, and overall business! In this episode, learn about... What is the “secret” of Facebook advertising? What should you do if your audience isn't on Facebook? What is a “Pixel”? What do you need to know? And more! Special offer for our listeners! Free access to your Facebook campaign balance list whiskeyneat.com Subscribe to his monthly newsletter and get his complete 80/20 Advertising Architecture course for free! Just mention that you heard about it on the podcast! Contact CHUCK: Get 52 of the best trade show tips: Visit our sponsors – Technology Competition About the author JimJim Cermak has over 30 years…