James Finn reflects on events, authenticity and fandom
Audio Q&A: James Finn reflects on events, authenticity, fandom Please enable JavaScript to view this site.
CMOs redefine fandom for today’s brands/
The age of the fan is upon us—and brands are relying on live experiences to transform passive audiences into passionate fans.Executives from FX, HI-CHEW and Cartwheel take you inside their fan strategies at festivals and exclusive events for the first time, explaining: Key steps to convert your audience into fans of your brand How FX and HI-CHEW transform audiences from customers to evangelists to fans How to use "deep listening" to turn listeners into passionate advocates The difference between maintaining a fan base and creating a new one How to build emotional connections to inspire and grow a fan community There's more! This is one of the most exciting trends in experiential marketing for both B2C and B2B brands. Get your fan intelligence now - it'll make you think differently about your customers and audiences.
Hologram injection event | smart meeting
Listen to audio Holographic technology can increase engagement and attract hard-to-reach speakers Meetings may be primarily a face-to-face experience, but as we’ve learned through Zoom, Teams and other online video platforms during the COVID-19 pandemic, the use of communications technology has its place in the meetings and events world. Holograms are a more sophisticated communication technology that could change the way we meet and interact at events, sitting somewhere between face-to-face and video communication. Take a look at some hologram use cases. Holograms as speaker catchers "The number one use is 'get something you can't get,'" said Krista Cameron, vice president of industry relations for the Canadian market at Encore Global. "If you want to bring in a CEO from Dubai, if There's a celebrity, if there's a thought leader and you normally would never be able to find them because of scheduling or cost or time, you can actually have them appear in a hologram when it's on stage.…
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