W Hotels launches first-ever “Hotel Stories” brand campaign
Listen to audio "Hotel Stories" establishes W Hotels as a dynamic space for self-expression as stars tell the stories of their stays. W Hotels, part of the Marriott Bonvoy family of more than 30 brands, announced the launch of a new non-traditional brand campaign, Hotel Stories. Each story is shot in an editorial documentary style, written by Pat Regan, creator of the Emmy Award-winning series Hacks, and features iconic female stars, including Chloë Sevigny, Miranda Makaroff and Ziwe, among others, tell the story of one of them - telling the story of an unexpected experience they had while staying at a W Hotel. George Fleck, senior vice president and global brand head of W Hotels, explains the philosophy behind the new collection. “At W Hotels, we view our spaces as dynamic canvases where self-expression takes center stage and authentic stories unfold,” he said. From its inception, W Hotels has positioned itself as a distinctive brand. Hotel Legend embodies this value…
How Verizon’s first-ever Super Bowl Fan Fest surpasses NOLA
How Verizon's first-ever Super Bowl Fan Fest surpasses NOLA Please enable JavaScript to view this site.
Colorado hotel gets first-ever Michelin key
Four Seasons Resort and Residences at Vail || Image credit: Four Seasons Resort and Residences at VailApril, Michelin Guide released The first 124 hotels in the United States to receive Michelin KeysThis new designation recognizes hotels that demonstrate a unique hotel concept, distinctive features and exceptional service standards. Hotels in U.S. destinations where the Michelin Guide currently recommends restaurants (Atlanta, Georgia, California, Chicago, Illinois, Colorado, Florida, New York and Washington, D.C.) are eligible to receive one, two or three Michelin Keys. Of the nearly 1,000 U.S. hotels recommended by the Michelin Guide, 11 received three keys, 33 received two keys and 80 received one key. Eight Colorado hotels received one key: Clayton Hotel & Members Club, Four Seasons Hotel Denver and The Crawford Hotel in Denver; Hotel Jerome, Auberge Resorts Collection, Mollie Aspen and The Little Nell in Aspen; and Four Seasons Resort and Residences Vail and Sonnenalp Hotel in Vail.guide.michelin.com
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
