Let your goals be your guide – Trade Show Insights
When I ask exhibitors about their goals for a specific show, the most common answers are brand awareness/awareness or lead generation. While these are all legitimate reasons to exhibit, they are what I call “vague goals.” That's because there's nothing definite or measurable about them. So, if you have no way to measure your results, especially if someone in your company (sales manager, VP of marketing, or whoever) has to be convinced that a trade show is worth the investment, how do you prove that you're successful? But that’s a topic for another episode or blog post. Today, I want to help you use your goals as a north star to guide all of your trade show decisions: what your show should look like (what it should or shouldn’t include), how to promote it, what to give away, and even how to develop a follow-up strategy. For example… If your goal is to build brand awareness, you’ll want to create…
Align Sales and Marketing Goals – Trade Show Insights
Many exhibitors face a disconnect - the marketing team works hard to design an engaging interactive exhibit to attract crowds, but the sales team feels it doesn't deliver the right type of leads. How to bridge this gap? Teresa Lopez has extensive experience in getting these two teams to work together. In this episode, she shares some of her favorite strategies: Let salespeople see you (the marketing or exhibition manager) as part of their team Find overlap to create the right in-booth talking points Design-related booth activation and experience Use lead collection methods to streamline follow-up efforts Related links: About Teresa Lopez Teresa Lopez Teresa Lopez is an events expert with a proven track record of delivering impactful events across a variety of industries. She is known for creating, managing and executing campaigns that are strategically aligned with sales and marketing objectives. She has worked at multinational corporations, B2B technology startups and recently launched her own event marketing and corporate…
The Young Professional’s Guide to Goals: Prepare Yourself
CHICAGO — As we enter a new year, it’s important to set or reevaluate professional and personal goals for the coming year. From SMART goals to the 5 Cs or 5 Fs of goal setting, there are many ways to keep your goals in check and set yourself up for success. Trade show executives took direction from leading business experts and sources to create a A Guide to Goals for Young Professionals Help launch efforts to achieve performance excellence in 2025 and beyond. set your goals When it comes to brainstorming your goals for the year (or any time period), many experts recommend starting with the SMART approach. Making sure your goals are smart means you make sure they are specific, measurable, achievable, relevant and time-bound. Another imperative is to have a “why” behind your goals that aligns with your professional and personal values. Having a strong reason behind your goals will help you feel connected to the results you…
Mary Barra says GM and Trump ‘share the same goals’
GM CEO acknowledges tariffs on Mexican and Canadian auto imports will have big impact, but says president and automaker share some common goals go through Chris Chilton December 14, 2024 16:00 General Motors Chief Executive Mary Barra described the automaker and incoming President Donald Trump as having "very aligned goals." The GM CEO said both sides want a strong economy and both understand the importance of jobs in the auto industry. Barra made the comments while acknowledging that Trump's proposed import tariffs could hit GM's business hard. General Motors Co. chief Mary Barra claimed this week that the automaker and President Donald Trump were "aligned" despite Trump's planned tariffs, but Barra acknowledged the potential impact on GM. The "very significant" impact on the car business has raised some eyebrows. "I think our goals are very aligned," the CEO told guests at an Automotive Press Association event on Wednesday, before explaining where the two usually opposing sides see eye-to-eye. RELATED: Trump's…
College student scored three goals but was refused a new car
The dealer reportedly claimed the kick was five hundredths of a second late. A Purdue University student scored three goals in a game but lost his car rental due to a technicality. The dealership refused to issue the award, claiming that the start was five hundredths of a second late. Rollman Automotive Group faced strong backlash for refusing to award the prize over a minor technical detail. Football season is in full swing, which means there are all kinds of games that take advantage of fall traditions. One of those is Purdue University's "Kicks for Cash" game, which has cast a shadow over the dealer group. Zachary Spangler became the second student in history to successfully kick 20, 30 and 40-yard field goals, according to the Purdue Index. That meant he was supposed to get a two-year car lease from Rollman Automotive Group, but they claimed the result was voided due to a technicality. MORE: Car dealers' 'matching game' emails…
Growth and Expansion: How Today’s Event Planners Can Achieve Their Goals
To be successful in the event planning business, you need to understand how to scale and grow. While you can do either one or the other, that’s not the best approach. By combining growth and scaling in a long-term strategic plan, you can scale your business in a controlled way. This way, you can take calculated risks to help your event planning business succeed. Growth vs. Scale: What’s the Difference? Entrepreneurs often use the term Growth and scale Can be used interchangeably. However, there is a subtle difference between the two terms. Both terms refer to increasing the size of an event planning business, ultimately attracting more clients and increasing profits. Growth is achieved by adding more resources. Expansion is achieved by strategically using existing assets to optimize operations without increasing costs. Focusing all of your energy on either expansion or growth can result in risky long-term business plans. Using a strategy that combines both will achieve measurable business progress.…
Episode 130 – 9 Tips to Help You Achieve Your Goals in 2022
It’s 2022 and we’re all setting goals for the coming year. We’re all pretty good at figuring out what we want and what our goals should be. Perhaps it’s easier when our goals are personal. ** First – To develop and set your trade show goals, listen to Episode 1 – Setting Your Trade Show Goals! ** Step 2 – Get your FREE copy of the Fair University Ultimate Goal Setting Workbook! Just send me an email jim@tradeshowu.biz And tell me you want the goal setting workbook. It's free! It's my gift to you! 9 tips to help you achieve your goals in 2022!! 1. Remember your “why” 2. Write down your goals. Handwriting is powerful! 3. Reread your goals and remind yourself regularly. 4. Set milestones 5. Maintain a positive attitude 6. Persistence – Never give up!! 7. Stay focused 8. Share it with people who will help you achieve your goals and hold you accountable! 9. Reward Yourself…
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