Talk Graphics » Exhibition City News
Insights from Brian Baker on how to create good graphic design By Pat Friedlander, Exhibition City News Brian Baker is Vice President of Creative at Highmark TechSystems and YOURspace Inc., where he has led the exhibition and event graphics process for decades. “This needs to be a very intentional process,” he said. "The whole purpose of graphics is to facilitate face-to-face interaction. Exhibit graphics are not meant to tell the entire story—that's what people do! Remember: there's a big difference between event graphics and print or digital graphics." Brian explains this and more: Print and digital graphic design assets must tell a story because personal interaction is impossible. As part of the design, there is (or should be) a CTA (call to action). But again, this is far from human interaction. As designers, we often have difficult conversations with agencies when we tell them that the graphics they create for print and digital media may not work in a face-to-face…
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