Badges, Graphics, Mobile Phones and Extensions » Exhibition City
Icons and milestone series Mark Hebert Here is part of the Icons & Milestones series that begins with the exhibition City News 30th Anniversary. The series focuses on icons and milestones from trade fairs. As we earn honors in the Icons and Milestone Series, we celebrate their revolutionary approach to every aspect of the trade show. Thanks to Bob McGlincy and Larry Kulchawick for their assistance in this section. In this, we examine digital badge scanning, the emergence of digital printed graphics, the introduction of smartphones and two conference center expansions: the South Building at McCormick Square and the Western expansion of the Las Vegas Convention Center. For a complete series of icons and milestones, click here. Digital badge scan Participation in revolutionary trade exhibitions The introduction of digital badge scans in the 1990s marked a major innovation in the trade show industry, changing the way exhibitors and attendees interact. With scannable badges, exhibitors can quickly collect attendee information during…
Moss acquires expanded UK presence through Rocket Graphics »
Submitted by Claire Hamilton, Marketing Manager at Moss Franklin Park, Illinois - Moss is a leading producer of advanced graphics, complex structures and custom installations for brand experiences, and has acquired Rocket Graphics, a large UK-based printer that can be founded in the UK. Provide services to creative agencies and live event organizers. The move greatly expanded Moss' UK footprint and strengthened its position as a creative production leader in corporate brand experiences and live events. Rocket’s co-founder Tim Porter was launched 25 years ago and his original vision remains the original vision of redefining the large format print landscape. The business has grown significantly at that time, based on its reputation as a leader in high-quality, environmentally friendly graphics solutions for exhibitions and large-scale events. Michael Green, managing director of Moss UK, will lead the merger business, and Tim Porter joins the senior management team at Moss UK as the group account director. Jason Popp, President and CEO of…
Talk Graphics » Exhibition City News
Insights from Brian Baker on how to create good graphic design By Pat Friedlander, Exhibition City News Brian Baker is Vice President of Creative at Highmark TechSystems and YOURspace Inc., where he has led the exhibition and event graphics process for decades. “This needs to be a very intentional process,” he said. "The whole purpose of graphics is to facilitate face-to-face interaction. Exhibit graphics are not meant to tell the entire story—that's what people do! Remember: there's a big difference between event graphics and print or digital graphics." Brian explains this and more: Print and digital graphic design assets must tell a story because personal interaction is impossible. As part of the design, there is (or should be) a CTA (call to action). But again, this is far from human interaction. As designers, we often have difficult conversations with agencies when we tell them that the graphics they create for print and digital media may not work in a face-to-face…
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