The evolution of the conference center: from sanctuary to cultural center,
pasadena — Just this week, as horrific fires devastated Los Angeles, convention centers showed they can do more than just host trade shows and business events. Hundreds of fire evacuees gathered at the Pasadena Convention Center to take shelter. During the COVID-19 pandemic, many centers converted into vaccination sites. In addition, some have become temporary field hospitals. Oregon Convention Center opens doors to homeless people. As these examples illustrate, conference centers are increasingly becoming multi-use public spaces. Photo Credit: Visit Pasadena “In addition to serving as physical marketplaces for meetings and conventions, convention centers are also important assets to their home communities,” said Kevin Hinton, managing director of group travel for the U.S. Travel Association. "While these facilities are the core of a meeting or event, attendee-related spending spans the ecosystem within the destination, from hotels and local restaurants to city attractions hosting special events, local transportation and retail. Increasingly, convention centers The inclusion of restaurants and retail outlets serving…
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