happy hour

• Sue Pelletier
• 2024-11-26
• Trade Show News
• (0)

Raising the bar for inclusion with non-alcoholic beverages

Inclusion means rethinking how to make meetings and events more inclusive and welcoming to all, including meeting the growing number of attendees’ demand for non-alcoholic beverages. The alcohol-fueled camaraderie of conference happy hour receptions has long been a staple of most conferences and events. But now that more and more people are paying more attention to health and wellness, and on top of that, with 38% of U.S. adults giving up drinking entirely, according to a July 2023 Gallup survey , it might be time to reconsider drinking . According to the International Wine & Spirits Record (IWSR), a global beverage data and analytics agency, 64% of Gen Z in the United States who are of legal drinking age said they had not consumed alcohol in the first six months of the year, especially considering at this point. provider. While older generations are still more likely to drink, Millennials also tend to drink less than Generation X and Baby Boomers.…