Why non-alcoholic beverages are important year-round
Listen to audio In the corporate events world, “inclusive” is a word we hear a lot, but when it comes to beverage menus, how inclusive are we? The rise of non-alcoholic beverages shows no signs of slowing down. What was once a niche market has now become mainstream. Big-name companies like Peroni, Guinness and Heineken are investing heavily in 0% options and are seeing huge increases in sales. Globally, the non-alcoholic beverage market is growing at 7% annually. According to beverage market analyst IWSR, it is expected to account for nearly 4% of the entire alcohol market by 2027. my generation This shift towards non-alcoholic alternatives is particularly evident among younger generations. A 2024 report by the Portman Group, the UK drinks industry's social watchdog, found that nearly 40% of 18-25-year-olds do not drink alcohol. A significant increase from 27% in 2023. In comparison, only 24% of people over 55 said they did not drink alcohol. Read more: What does…
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