Humanity

• Curt Wagner
• 2024-12-10
• Trade Show News
• (0)

The Rise of Humanity in a World of Artificial Intelligence

At the 2024 PCMA Leadership Conference in San Diego, humans and artificial intelligence competed in an event planning competition. In November 2022, OpenAI released the first iteration of ChatGPT to the public, opening the door to artificial intelligence-generated content and the use of natural language processing to analyze large amounts of data. As concerns that generative AI will make them obsolete fade, many planners are beginning to experiment and embrace the many ways AI can help them do their jobs better. Two years later, another topic is rising: humans can do things artificial intelligence cannot. “AI can’t make connections or facilitate amazing experiences,” Mathew Sweezey, chief strategy officer at Smart Token Labs and a former Salesforce marketing executive, told Marketing Companion podcast host and futurist Mark Schaefer. "AI cannot build deeper trust," Sweezy said on the podcast. “It has to be human – AI can’t replace that.” However, artificial intelligence can help. Using AI to connect meeting attendees and event…