What young event professionals should know about UFI
CHICAGO — From Canada to Chile, event professionals work tirelessly around the world. But no matter where you are, UFI (Universal Association of the Exhibition Industry) has your back. The association has been advocating for events around the world for nearly a century and plans to continue its efforts for the next or more events. UFI recently launched a new logo and updated branding to mark the start of its centenary year and announced that Chris Skeith, OBE, will become its next chief executive in 2025. trade show director (TSE) spoke to UFI's current CEO Kai Hattendorf about its rich history and bright future, and how young professionals can get involved. ANDREW: What should new event professionals know about UFI? Kai: We are the global association for the exhibition industry, a global community of industry leaders and professionals. When you want to connect with people in your home country, you can do so through your country's industry associations, such as…
What young event professionals should know about UFI
CHICAGO — From Canada to Chile, event professionals work tirelessly around the world. But no matter where you are, UFI (Universal Association of the Exhibition Industry) has your back. The association has been advocating for events around the world for nearly a century and plans to continue its efforts for the next or more events. UFI recently launched a new logo and updated branding to mark the start of its centenary year and announced that Chris Skeith, OBE, will become its next chief executive in 2025. trade show director (TSE) spoke to UFI's current CEO Kai Hattendorf about its rich history and bright future, and how young professionals can get involved. ANDREW: What should new event professionals know about UFI? Kai: We are the global association for the exhibition industry, a global community of industry leaders and professionals. When you want to connect with people in your home country, you can do so through your country's industry associations, such as…
IAEE announces 2024 scholarship and grant recipients »
(IAEE Young Professionals networked and networked at a recent gathering in Atlanta. This year, the IAEE awarded scholarships and grants to support the professional growth of emerging talent and seasoned professionals in the exhibition and events industry. Photo courtesy of IAEE. ) Submitted by IAEA dallas – The International Association of Exhibitions & Events® (IAEE) has announced this year’s scholarship and grant recipients for its Educational Assistance Program, which is designed to support the ongoing journey of experienced exhibition & event professionals as well as industry newbies and secondary school students interested in joining the program industry. “By investing in ongoing education and skills development, we not only support individual growth but strengthen the foundation of our industry,” said Marsha Flanagan, M.Ed., CEM, president and CEO of IAEE. “We congratulate this year’s outstanding recipients for their dedication to learning and whose excellence will undoubtedly shape the future of exhibitions and events.” this Helen Brett™ Scholarship Created by Robert Kolinek, CEM,…
Event associations urge organizers to prepare for transport
DALLAS — Although a three-day strike in early October by the International Longshoremen's Association's 45,000 longshoremen members culminated in a tentative labor agreement with the American Maritime Union employers' group, unease remains about what comes next. The strike is only temporarily suspended; an agreement must be reached by January 15 to avoid a second strike. Sources including Salvatore Stile, founder of New York freight forwarding company Wheels Up International, said they believed the risk of another strike was as high as 70%. according to Reutersshippers have avoided Eastern and Gulf Coast hubs, including New York, New Jersey, Houston and Savannah. Newell Brands CEO Chris Peterson said in a Fast Company article this week that his company is moving "hundreds" of containers to the West Coast in preparation for the second strike . Some strike-affected East Coast ports are still struggling to move post-strike backup cargo, and on the West Coast, the ports of Los Angeles and Long Beach set new…
Ashley Cannon of Informa Markets, CEM Stock Expo! Expo! tip
CHICAGO – Event organizers can find new opportunities, strategies for success, and more at the International Association of Exhibitions and Events (IAEE) Expo! Expo! However, for first-timers, it can be difficult to know where to start. trade show director (TSE) spoke with Ashley Cannon, CEM Event Operations Manager at Informa Markets, to get tips for helping new professionals attend the Expo! Expo! Show run. Andrew: What advice would you give to young professionals attending expos! Expo! first? Ashley: Prepare to feel overwhelmed and energized at the same time. Grab plenty of business cards, download the mobile app, schedule any meetings in advance, and bookmark your meetings in the app. ANDREW: What strategies can young professionals use to make the most of this event? Ashley: Be open to personal and professional learning. This activity is designed to help you grow, and you can only do that if you want to. Get ready to build your network by meeting new people, attending…
Strategies for Sustainable Success – IAEE
Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, offering six unique learning tracks from thought leaders such as Rachel Boehm, NBC-HWC, PhD. Rachel Boehm Candidate and CEO, Coaching & Consulting LLC. her meeting, Maximize Performance, Minimize Burnout: How to Thrive Under Pressurewill reveal the hidden secrets of sustainable success. In the adrenaline-fueled world of events, we are the commanders of chaos—juggling leadership demands, debating logistics and battling daily burnout. What if there was a way to thrive in this whirlwind without sacrificing your sanity? Rachel's class isn't your typical self-care talk—it's a revolution. From ninja-level productivity strategies to boundary-setting magic, she's flipping the script on burnout culture and rewriting the rules of the game. Participants will learn how to take back their power, unlock their potential, and become the unstoppable force they were meant to be. Rachel shares how to say goodbye to burnout and hello to a new level…
IAEE partners with Snoball to expand impact » Exhibitions
Submitted by IAEA dallas – The International Association of Exhibitions and Events® (IAEE) announces a powerful marketing campaign in partnership with Snöball to promote the exceptional value and return on investment that Expos bring! Expo! IAEE Annual Meeting and Exhibition. The three-year agreement begins at this year’s Expo! Expo! Will be held December 16-19, 2024 in Los Angeles, California. Snöball enables business professionals to leverage authentic word-of-mouth marketing. The platform provides event ambassadors with an automated, user-friendly tool to expand your expo! Expo!’s reach while enhancing their personal digital brand before, during and after the event. The multi-year agreement extends beyond the IAEE Annual Meeting and includes additional peer-to-peer marketing for membership, content and key strategic initiatives. “Partnering with IAEE highlights the transformative power of peer-to-peer marketing to drive event growth, membership recruitment and content amplification,” said Rachel Stephan, Founder and CEO of Snöball. “By turning event attendees into engaged ambassadors, we not only amplify The impact of the Expo!…
IAEE Ethical Face Technology
The International Association of Exhibitions and Events (IAEE) announces the extension and expansion of its partnership with Zenus AI, building on the successful collaboration at Expo 2023! Expo! IAEE Annual Meeting and Exhibition in Dallas. The association will continue to leverage Zenus' ethical facial analysis technology to exhibitors to provide valuable insights into attendee behavior and engagement. Underscoring its commitment to privacy and ethical standards, Zenus' technology will provide event exhibitors with metrics such as footfall, dwell time and attendee energy data to help them optimize their displays and improve engagement strategies. Following the success of this collaboration in 2023, IAEE is expanding the reach of the 2024 event in Los Angeles, California. This year, every expo! Expo! Exhibitors will have the opportunity to benefit from Zenus’ artificial intelligence analysis. The expansion underscores IAEE's commitment to integrating innovative technologies to enhance the exhibitor and attendee experience. Dr. Panos Moutafis, co-founder and CEO of Zenus, said in a media release: “Continuing…
ESCA and EDPA work with IAEE to strengthen comprehensive
Mokena, IL—The International Association of Exhibits and Events® (IAEE), in partnership with the Exhibit Services and Contractors Association (ESCA) and the Experience Designers and Producers Association (EDPA), are pleased to announce an expanded collaboration that will streamline access to career opportunities across the exhibit and event industry. Through integration efforts with IAEE’s existing job board, ESCA and EDPA members will now benefit from a unified platform that consolidates a wide range of job listings, making it easier than ever for employers and job seekers to connect. This enhanced platform provides targeted job listings in a variety of fields, including event management, design, logistics, production, and more. IAEE President and CEO Marsha Flanagan M.Ed., CEM, emphasized the importance of this collaboration, saying, "Our goal with this partnership is to ensure that all industry professionals have access to a comprehensive resource of career opportunities. By working together with ESCA and EDPA, we will provide unparalleled value to our collective membership and the…
ESCA and EDPA work with IAEE to strengthen comprehensive
Mokena, IL—The International Association of Exhibits and Events® (IAEE), in partnership with the Exhibit Services and Contractors Association (ESCA) and the Experience Designers and Producers Association (EDPA), are pleased to announce an expanded collaboration that will streamline access to career opportunities across the exhibit and event industry. Through integration efforts with IAEE’s existing job board, ESCA and EDPA members will now benefit from a unified platform that consolidates a wide range of job listings, making it easier than ever for employers and job seekers to connect. This enhanced platform provides targeted job listings in a variety of fields, including event management, design, logistics, production, and more. IAEE President and CEO Marsha Flanagan M.Ed., CEM, emphasized the importance of this collaboration, saying, "Our goal with this partnership is to ensure that all industry professionals have access to a comprehensive resource of career opportunities. By working together with ESCA and EDPA, we will provide unparalleled value to our collective membership and the…
Learn more about the IAEE Young Professional of the Year Award
Eastern Securities spoke with Lauren Miller, CMP, CEM, Smithbucklin Event Services Manager and 2023 IAEE Young Professional of the Year Award winner, Guide to the Young Professionals Recognition Program. Did you know you were nominated for the IAEE Young Professional of the Year Award? Lauren: Yes, I am aware that I was nominated for the IAEE Young Professional of the Year Award. My supervisor, Jerry Murphy, Portfolio Director of Smith Bucklin Event Services, also expressed his intention to nominate me. I have great respect for this move, as the process involved soliciting feedback from colleagues and writing a nomination. When both Jerry and the IAEE told me that I had won, I remember feeling both honored and excited for the opportunity that lay ahead. Most importantly, I am grateful for Jerry’s confidence in my work and abilities, and for the IAEE’s willingness to give me this opportunity. What do you think are the two to three most important benefits or…
What are the most influential certification programs?
CHICAGO — For event professionals who want to advance their careers, there are many courses and certifications available. Many organizations in the trade show industry—including PCMA, the International Association of Exhibitions and Events (IAEE), the Event Industry Council (EIC), and Meeting Professionals International (MPI)—have ways to help you advance your skills and bolster your resume. “If you’re going into this industry, you really want to determine, ‘What are you passionate about?’” said Junior Tavua, PCMA’s chief business officer. “The next thing you want to consider is where you fall short in terms of skills.” PCMA offers webinars, courses, and certifications across a range of topics, with a combination of live and on-demand options. Tavua shared that PCMA’s “Enhancing Events with AI” and “Event Accessibility Strategist” certificate courses are currently popular, and recommends “Event and Conference Management Fundamentals” to new professionals. Additionally, he said PCMA’s Digital Event Strategist certification is in demand. Tavua is committed to ensuring that any certification or…
Artificial Intelligence: Friend or Foe? – IAEE
By: Nicole Bowman, MBA, CEM-AP | Vice President of Marketing and Communications | IAEE Growing up, I heard about IBM Watson but never really understood what it was about. I watched Minority Report, I Robot, and other similar movies as a kid, and AI was always considered a doomsday technology that would take over the world and remove humans from the workforce. In the wrong hands, it would be very dangerous. Companies would use it to lay off employees. We are now at that point. Although AI has been around for decades, it is making waves in mainstream society. 2024 looks to be the year that AI is accepted into our lives, not to take over, but to enrich our lives. Enter the world of the modern marketer. I’m taking a stand right now. AI is my friend! Why? Because I’m a marketer. Because I have a small team that’s pulled in a million different directions every day. Because our…
IAEE Spotlights 2023 Chapter Merit Award Recipient Ray Baum
By Mary Tucker | Senior Communications and Content Manager | IAEE Ray Baum has served on the IAEE Dallas/Fort Worth Chapter Board of Directors since January 2019. His general attitude and willingness to move the industry forward is critical to the chapter’s success in hosting relevant, well-organized events and increasing sponsorship dollars. Ray's contributions include creating new programs and improving existing ones that directly engage new chapter members and provide learning opportunities; supporting the IAEE DFW Chapter's sponsorship program; and setting attendance records at several chapter events. In addition to serving on the IAEE DFW Board of Directors, he serves as the IAEE Southwest Chapter's Director of Marketing and Communications and a member of numerous IAEE education committees, including the Expo! Expo! Advisory Committee. Ray's commitment to his chapter's success earned him the IAEE Chapter Merit Award last year, which he received at Expo! IAEE's Annual Conference and Exhibition in Dallas, Texas, in December (click here to watch Ray's acceptance…
The Power of Collaboration – IAEE
Editor’s Note: Originally published in the July 2024 issue of Trade Show Executive magazine. On behalf of the International Association of Exhibitions and Events® (IAEE), I would like to celebrate and congratulate Trade Show Executive (TSE) has been committed to faithfully serving professionals representing all facets of our industry for over 25 years. Over the years, IAEE has maintained a close relationship with TSE through various partnerships and reciprocal agreements. During this time, we have experienced extraordinary growth in our industry and supported each other in breaking new ground. Looking back at our decades of collaboration, I can't help but realize that this exemplifies the indelible benefits of collaboration between industry organizations. We are all committed to bringing people together, building connections and driving innovation. Collaboration plays a vital role in accelerating growth, increasing productivity and shaping the future of our industry. Bringing together diverse perspectives, expertise and resources enables the development of breakthrough ideas, solutions and experiences that push…
Feel the love of IAEE! Part 3: You have someone
By Mary Tucker | Senior Communications and Content Manager | IAEE The real power of IAEE membership is its ability to connect the different communities of the exhibitions and events industry. Not only do IAEE members gain access to resources specific to their field, but they also join a large ecosystem where knowledge flows freely between communities. In part one of this series, we explored the professional development opportunities available through IAEE. Part two delved into how individual chapters serve as gateways between local connections and the extended national/international IAEE “family.” Here we will learn about the various communities IAEE serves and the channels that facilitate learning and collaboration among all groups. Consumer Activities IAEE's Consumer Events Community is a treasure trove of opportunities for business-to-consumer (B2C) show producers. Members can network with other B2C organizers, gain access to professional resources and guidance from IAEE's dedicated Consumer Events Committee, plus have the opportunity to participate in learning experiences specifically for…
Episode 054 – Understanding the current state of the live events industry with IAEE
In the current state of the live events and trade show industry, two leaders from the IAEE (global industry association) share their tremendous efforts to ensure that everyone can safely resume live, in-person events. Welcome to episode 54 of Trade Show University! David DuBois is the CEO of the International Association of Exhibitions & Events, the industry's global association. David has 45 years of hospitality, tourism, exhibitions and business events experience. With members in more than 50 countries, IAEE represents and supports the global exhibition industry. Scott Craighead is IAEE's Vice President of Exhibits and Events. He has worked in the industry for 18 years, producing exhibits and events in the United States and around the world. He is currently responsible for budgeting, exhibit development and design, technical solutions, staffing, contracts, and overall logistics for the IAEE Annual Conference and Exhibition, Expo! Expo!, as well as other IAEE-organized events. Here are links to events and organizations mentioned in this episode:…
197 – Tips and predictions from IAEE Expo professionals! Expo!
I attended the IAEE Expo! Expo! 2022 conference in Louisville, Kentucky, and had the opportunity to share some tips and predictions for exhibiting in 2023 with some of the EventProfs there! This episode highlights: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
197 – Tips and predictions from IAEE Expo professionals! Expo!
I attended the IAEE Expo! Expo! 2022 conference in Louisville, Kentucky, and had the opportunity to share some tips and predictions for exhibiting in 2023 with some of the EventProfs there! This episode highlights: About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
IAEE Releases White Paper on Basic Considerations for Safely Resuming Exhibitions
IAEE Releases White Paper on Basic Considerations for Safely Resuming Exhibitions The International Association of Exhibitions and Events (IAEE) recently published a white paper titled “Basic Considerations for Safely Restarting Exhibitions and Events” to provide general information that exhibition organizers should consider when planning and hosting exhibitions during the outbreak. “While we are eager to return to an in-person business environment, safety must be the top priority and we must look to the scientific and medical communities to determine the best approach,” said David DuBois, IAEE President and CEO. “The IAEE Health and Safety Task Force is working with associations across the industry to ensure we have the best information available as the recent outbreak progresses.” "It is important to remember that we are operating in a rapidly evolving situation and information is constantly changing," said Tim McGuinness, chairman of the IAEA's Health and Safety Working Group. Organizations supporting the safe reopening of exhibitions and events include: Association of Experience…
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