Event gifts they’ll use throughout the year
Originally posted by 4imprint Offline events play an important role for organizations in many industries—from technology to healthcare to entertainment. Nearly 76% of event organizers believe that offline gatherings will become increasingly important to the success of their organization in the coming years. Regardless of the industry, when companies gather at conferences, trade shows, and other events, they want to stand out. One way to attract attention is through the creative use of event giveaways. The first step is to identify promotional products that people not only want but are most likely to use. Research from the International Promotional Products Association shows that 49% of people keep promotional products for more than five years. The most common reason they do so is that the product is useful. With this in mind, we explored promotional products for events that recipients would keep returning to. Celebration Drinkware Treat event giveaways as souvenirs. Nearly 40% of people said they keep promotional items because…
Protect your business from deepfake threats
By Allen Blount | National Cyber & Technology Product Leader | Risk Strategy Originally Posted by Risk Strategy Deepfake technology blurs the line between reality and fiction. While deepfakes are sometimes used for entertainment purposes or as a novelty, they can be a dangerous tool for cybercriminals and can be used for scams, blackmail, and disinformation. Learn more about this threat so you can proactively prepare and protect your business. What are deepfakes? Deepfakes use artificial intelligence and machine learning algorithms to manipulate audio and video to convincingly replicate a person’s voice, image, expressions, and movements. This ability to forge another person’s likeness makes deepfakes a powerful tool for spreading false information, stealing data and money, and damaging reputations. Business Impact The threat posed by deepfakes goes far beyond personal privacy. They put companies at risk for financial fraud, reputational damage, and loss of public trust. For example, a finance officer was tricked into transferring $25 million to scammers who…
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