IndiGo and Mahindra: BE 6e name sparks trademark dispute
IndiGo and Mahindra in trademark dispute over BE 6e nomenclature The name of Mahindra's latest electric SUV, the BE 6e, has triggered a legal dispute with India's largest airline IndiGo. InterGlobe Aviation Ltd, which operates IndiGo, has filed a case in the Delhi High Court against the use of "6e" in the name of the vehicle, claiming that it infringes its trademark and brand identity. dispute IndiGo uses "6E" as its aviation call sign, claiming that the name is an important part of its brand identity. The airline owns the "6E" trademark in several categories, including electronic advertising displays, advertising services related to transportation and air passenger and cargo services. Mahindra, on the other hand, has registered the BE 6e designation under Class 12, which deals with motor vehicles and related equipment. Launched on November 26, 2024, the BE 6e is part of the Mahindra electric SUV range. The name is said to be a playful nod to the word…
Mahindra temporarily renames BE 6e as BE 6
Mahindra has temporarily renamed its upcoming electric car BE 6e as BE 6 to deal with a trademark dispute with leading Indian airline IndiGo. The dispute stems from IndiGo's established "6E" trademark, which is closely associated with its flight codes and branding. IndiGo's parent company, InterGlobe Aviation, claimed that the word "6e" infringed on its trademarked flight code IndiGo 6E. To resolve the controversy, Mahindra has opted for a temporary rebranding of its electric SUV, changing its name from "BE 6e" to "BE 6". However, the company remains resolute and intends to legally challenge InterGlobe Aviation's objections in court. BE 6 is an important part of Mahindra's Born Electric (BE) range and reflects its commitment to sustainable transportation. Mahindra-Indigo trademark dispute Mahindra argued that its application for the "BE 6e" trademark in the automotive sector has nothing to do with IndiGo's exclusive "6E" brand. The company emphasized that the "BE" label, which symbolizes "Born Electric", is registered under vehicle class…
Mahindra temporarily renames BE 6e as BE 6
Mahindra has temporarily renamed its upcoming electric car BE 6e as BE 6 to deal with a trademark dispute with leading Indian airline IndiGo. The dispute stems from IndiGo's established "6E" trademark, which is closely associated with its flight codes and branding. IndiGo's parent company, InterGlobe Aviation, claimed that the word "6e" infringed on its trademarked flight code IndiGo 6E. To resolve the controversy, Mahindra has opted for a temporary rebranding of its electric SUV, changing its name from "BE 6e" to "BE 6". However, the company remains resolute and intends to legally challenge InterGlobe Aviation's objections in court. BE 6 is an important part of Mahindra's Born Electric (BE) range and reflects its commitment to sustainable transportation. Also read: Mahindra XEV 7e name trademarked for India; production specs images leaked ahead of launch Mahindra-Indigo trademark dispute Mahindra argued that its application for the "BE 6e" trademark in the automotive sector has nothing to do with IndiGo's exclusive "6E" brand.…
IndiGo sues Mahindra for using ‘6E’ trademark on BE 6e
Indigo 6E and Mahindra BE 6e Indigo aviation operator InterGlobe Aviation has filed a trademark infringement suit against Mahindra Electric Automobile Limited in the Delhi High Court At issue is Mahindra's use of "6E" in the branding of its BE 6e electric SUV, due to be launched in February 2025. IndiGo claimed that the use of "6E" infringes its proprietary rights as the airline's International Air Transport Association (IATA) code is "6E", which is widely used for branding. The case is scheduled to be heard on December 9. IndiGo lawsuit against Mahindra IndiGo claimed that Mahindra's use of '6E' could infringe on the airline's goodwill and create market disruption. “6E” has always been an important part of IndiGo’s brand image and is closely associated with the airline’s branding efforts over the years. IndiGo's lawsuit comes shortly after Mahindra launched the BE 6e and XEV 9e on November 26, 2024, as part of its new electric SUV portfolio. Mahindra’s official response…
Mahindra issues statement following Indigo lawsuit
Mahindra is facing a trademark infringement suit from IndiGo in the Delhi High Court over the use of "6E" in its BE 6E electric car, which will be launched in February 2025. Indian aviation major IndiGo has taken legal action against Mahindra Electric Vehicles Ltd, alleging trademark infringement. At issue is the use of the "6E" identifier for Mahindra's upcoming electric car, the Mahindra BE 6E. The case has been filed in the Delhi High Court and the hearing is scheduled for December 9, 2024. Earlier today, Justice Amit Bansal reviewed the case but recused himself. Mahindra said in a statement: "Mahindra announced its electric SUVs BE 6e and XEV 9e on November 26, 2024. Mahindra has applied for Class 12 (Vehicle) trademark registration for "BE 6e", its electric vehicle Part of the Origin SUV product portfolio. Also read: Mahindra BE 6e, XEV 9e delivery schedule announced "We therefore do not believe that there is a conflict as Mahindra's trademark…
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