ProWine Sao Paulo uses glass breakers to prevent
ProWine São Paulo installed a glass crusher for the first time in 2024. São Paulo, Brazil – ProWine São Paulo, the largest professional wine and spirits trade show in the Americas, broke records this year with 1,402 exhibiting brands and 15,000 attendees from 34 countries. The event is a geo-clone of Messe Düsseldorf's ProWein and is organized jointly by Messe Düsseldorf, Emme Brasil and Inner Group. As part of the campaign's "Glass is Good" programme, ProWine São Paulo is deploying a glass crusher for the first time in 2024 to destroy used bottles, combat counterfeiting and facilitate the recycling process. “We adopted this strategy because we are committed to transforming this event into a platform that can have a positive impact, going beyond business,” said Malu Sevieri, director of ProWine São Paulo. “The Glass is Good initiative embodies how we promote A sustainable change in the glass production chain. By recycling the bottles and cullet used during the show, we…
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