Wayfinder Destination Management
Wayfinder Destination Management

Planners have long known the benefits of CSR in connecting attendees to the local community. Pathfinder Taking this idea a step further, it provides an evidence-based framework for destination management – ​​namely, community-centered tourism that fosters a sense of ownership through the empowerment and participation of residents. Recently launched in International Destinations2024 Annual General Meeting Pathfinder The Destination Management Tool, powered by the Miles Partnership, provides the first industry-led, evidence-based framework for destination management. Built on a proven SaaS platform, Wayfinder provides a clear path for destination organizations to develop and advance management strategies. The purpose-built software is designed to allow organizations and management advisors to streamline operations and invest resources in the areas that matter most to destinations and the communities they serve. Aiming to increase community engagement and the overall well-being of destinations, Wayfinder’s strategic partnership with Destinations International will drive a unified approach to destination management across the industry. The creation and discussion of this framework was…