2024 Incentive Travel Index
Inspiring Research Foundation 2024 Incentive Travel Index (ITI) was presented in October with SITE at IMEX America, but key points were discussed in a recent webinar hosted by IRF President Stephanie Harris. Joined by: Chris JohnsonDirector of Corporate Events and Sports Partnerships Land O'Lakes and Richelle SewellChief Revenue Officer a 10The webinar focused on motivating professionals on how to deliver outstanding travel programs within the budget constraints of ITI reporting. Although the survey conducted for the study was international (2,800 respondents from 19 countries), the group focused primarily on data reported by 56% of North American respondents representing third-party incentive travel companies, Enterprise program owners, vendors and DMOs. Here are some highlights from the panel discussion: More business options Cash Reward Travel Awards; Surveys show travel awards are expected to increase by 37% in 2025 and by 45% two years later. Only half of the respondents said they Budget Matching inflation; the rest said the budget was flat. The group's…
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