Jean-Philippe said: “The middle class is the key to India!”
Following the launch of several models in India by the BMW Group, including the new BMW 5 Series, our founder and editor-in-chief Dhruv Behl spoke to Jean-Philippe Parain, Senior Vice President, Asia Pacific, Eastern Europe, Middle East and Africa [embed]https://www.youtube.com/watch?v=Z7HHPSYCH3Y[/embed] Following the launch of several models in India by the BMW Group, including the new BMW 5 Series, our founder and editor-in-chief Dhruv Behl spoke to Jean-Philippe Parain, senior vice president of BMW Group Asia Pacific, Eastern Europe, Middle East and Africa. Stay tuned as we find out what has made BMW successful in India and more.
BMW Senior Vice President Jean-Philippe Parain: The middle class is
BMW India has achieved over 20% growth in the first half of this year. We have been expecting exponential growth in the Indian market over the years, so is this level of growth sufficient or do you think we should expect higher growth in the short term? In India, we have seen very stable double-digit growth over the last three years. That's good. Stability is important. Will it accelerate? Yes. If we look at the premium share of the entire market in India, it is relatively low. It's only 1%. China is 8%. So, I think there is still growth potential. So, it may accelerate, but consumer sentiment may also change and it may also slow down a little bit. So, what matters is long-term growth, and we believe that India definitely has a long-term growth path. What are the key factors for India and what does the Indian market need to grow exponentially in the coming years? This is…
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