AEO welcomes Jess Hockman as Chair and Laura Shapiro as Vice Chair
The Association of Event Organizers (AEO) is pleased to announce Jess Hockman, Director of Marketing at Informa Markets, as Chair of the Development Committee and Laura Shapiro, Portfolio Director at CloserStill Media, as Vice Chair. The Development Committee is the key link between the AEO Council and the Futures Committee, focused on engaging the next generation of event professionals and solving the challenges of attracting and retaining top talent. This work is critical to building a sustainable workforce to future-proof the industry. Hochman commented: “It is an honor to serve as Chair of the AEO Development Committee under Allison’s incredible leadership. We have made great progress under her guidance, but there is still more to achieve . I look forward to continuing the work she started and working with Laura and the team to advance our agenda.” As part of this agenda, the group will support AEO’s #ChooseEvents campaign, promoting the events industry as a dynamic and rewarding career path.…
Episode 081 – Jess Adanich on the Elements of a Great Brand
Branding expert Jess Adanich, CEO and founder of DesignPod Studio, discusses the many aspects of branding and why it’s so important for your event, booth, and company! She answers the following questions: What makes the best brand? Why is brand so important? What makes a successful brand? What does it take to have a strong brand? Invest time and money in building a solid, consistent brand. It will pay off in the end. Be consistent in your marketing, messaging, and visuals. Get a free 1-hour consultation to discuss your brand! e-mail Hello @designpod.studio Write “Trade Show University” In the subject line For more information, visit their website designpod.studio About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies transform their performance at trade shows, expositions, events and conferences.
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