blonde woman speaking at lectern on stage
Katie Ratcliffe reflects on a 42-year career

Take action, build relationships "I've changed jobs a few times, but they were all good places, good jobs, and extensions of my previous jobs," Ratcliffe said. "Each job allowed me to learn new things, gain new experiences, make new mistakes (laughs). It was never boring. Of course, we had to deal with some problems and faced huge challenges." Ratcliffe says what she appreciates most about the DMO industry is that it’s a close-knit community. “We all know each other, and we all realize that we face very similar problems and that we’re often in the same situation — like 9/11 or COVID. We[share]ideas on how to deal with problems and even just empathize with each other. Your family and friends don’t understand what you’re doing at all, but your coworkers on the other side of the country — or even in the case of COVID, on the other side of the world — understand exactly what you’re dealing with.” Ratcliffe…