Labor Day Focus: Growing Demand for Specialization
Listen to Audio How the gig economy is impacting the events industry In celebration of Labor Day, Smart Meetings caught up with Tracy Judge, founder and CEO of Soundings, to get the latest on current trends emerging in the gig economy for freelance meeting planners. Tracy Judge, CEO and Founder, Soundings Smart Meeting What is the gig trend like for freelance meeting planners? Tracy Judge There is an increasing demand for freelance meeting planners, especially those with specialized skills. There has been a clear shift in the market towards hiring for senior-level positions that require specific vertical experience and technical expertise. This includes positions such as event technology specialists, event registration specialists, meeting and event planners, event marketers, and marketing specialists. There is a clear trend towards hiring local staff for both international and destination country events, driven by concerns for sustainability, cost-effectiveness and a focus on supporting local communities and preserving culture. Additionally, the freelance market is evolving in…
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