Episode 057 – Key lessons learned from the first virtual run
Jason Scott, owner of JCS Marketing, has hosted dozens of in-person regional events over the years. But in 2020, he had to pivot to hosting a virtual trade show for the first time in order to continue serving his sponsors, exhibitors, and clients. Jason shares with us all of the lessons he learned and the challenges he faced when first entering this new field. Practice, practice! Pre-record as much material as possible Do a full walkthrough ahead of time Ask your supplier to let you try out one of their products so you can understand how they work Take good notes and study for future things! Have more employees than you think you need More points… Contact Jason: Email: jason@jcsmarketinginc.com Website: jcsmarketinginc.com *** 10% off Virtual Event Certification *** access virtualeventsinstitute.com Use a promotional code VP02 About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies…
Episode 141 – Big Show Success Stories – Lessons Learned
The lessons learned from success stories are important to companies large and small. It was an honor to have a small startup manufacturer share the success story of its innovative product at a major industry show with over 70,000 attendees! Steve Waddell is President and CEO of Nasoni. Steve's desire to have a greater impact on people's lives and the environment led him to develop an innovative bathroom faucet that conserves water while improving functionality. The tagline is "Better for you, better for the planet." We discuss: How helpful was having a plan in preparing for this event? What other tips or tools did you use to prepare? Many people give away items with their logo on them, but you didn’t go the conventional route. What did you find? Did it work? What did people find interesting or innovative at your booth? What else did you use in your booth to attract attention? Steve’s key takeaways: KBIS is the largest…
What I Learned From Buying Modern Collector Cars (Part 4)
In the first few articles in this four-part series, I told you the kinds of things I wish I knew when shopping for, buying, and using a 2008 Ford Mustang Bullitt. Read Part 1, Part 2, and Part 3 to get caught up. Buy My My dream car, a 2008 Ford Mustang Bullitt, has been exciting, rewarding… and humbling. Each stage of the process has made me realize how much I should have known or at least considered beforehand. Even after I parted ways with the car, my learning continued. In this fourth and final part of the story I’m telling, I’ll share the final few lessons I learned. My dad was right. My interest in cars was influenced by my father. As a kid, I used to go with him to see the vintage project cars he ended up buying, like early Ford Mustang convertibles and post-war Chevy and GMC trucks. A few years later, he bought a first-generation…
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