Episode 113 – Trade Show Marketing 101 with Bryan Lefelhoc
Trade shows and events are an important part of many companies' marketing mix. Marketing plays a vital role in the success of a show! So in this episode, we cover many of the marketing basics you need to consider. Joining me on the podcast is Bryan Lefelhoc, Director of Sales for Spire Marketing, a marketing firm with three offices in Northern Ohio, in Ashland, Tiffin, and Medina. Bryan also hosts the “Dash of Grit” podcast. He was previously the Sales Manager for Radio at iHeart/ClearChannel Communications. Some of the topics we cover: What mistakes do people make at trade shows? What seems to happen at every “successful” trade show? How do you create a trade show video that people will want to stop and watch? Bryan’s top tips: Let your existing customers know where you’ll be going Invite potential customers to the show and give them free drink coupons or other items Automate follow-ups to optimize your lead potential Don’t…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
