feature image of mainstage at Lenovo Tech World 2024
Case study: CVB partnership expands Lenovo Technology’s reach

Listen to audio The incident involved a village. In partnership with Visit Bellevue, planners of Lenovo Technology World 2024 are demonstrating the transformative power of partnerships. Lenovo Tech World is an annual event for global technology companies, and with an event of this caliber going on, it's a tall order for the organizers. After the 2023 Austin event, planners at Event Strategy Group (ESG) are setting their sights on the Pacific Northwest for the 2024 Smarter AI for All conference. They chose Bellevue, a tech-forward city east of Seattle. ESG President Renee Scullin (left) and Senior Event Manager Allison Swank (right) Through their engaged and supportive relationship with Visit Bellevue and working closely with Destination Sales Manager Marty McCormack, ESG President Renee Scullin and Senior Event Manager Allison Swank made Lenovo Tech World 2024 a great success. Bellevue selected to host Lenovo Technology World 2024 Meet attendee needs Marty McCormack, Destination Sales Manager, Visit Bellevue Bellevue is a major tech…

F1
Motorola and F1 extend global partnership

Formula 1 has confirmed Lenovo as its global partner, with the tech giant set to become the title sponsor of two Grand Prix races starting with the 2025 season. Lenovo will continue to provide the racing championship with cutting-edge technology products, services and solutions to help enable on-track and remote Grand Prix racing. Under the agreement, Lenovo Group subsidiary Motorola will join F1 as a global smartphone partner. In addition, Lenovo will sponsor two races per season as title sponsor, and Lenovo and Motorola will have additional trackside branding at the events. As an official partner, Lenovo technology has been an integral part of F1 operations since 2022. Lenovo has been helping F1 deliver a best-in-class broadcast product with its servers, edge devices and on-site high-performance computing (HPC) solutions. Lenovo’s asset recovery service further supports F1’s goal of achieving net zero emissions by 2030 and reducing emissions as part of a wider sustainability strategy. It helps ensure obsolete computer hardware…