Lessons from top brand experience summits
Listen to audio CMO activated by invitation only during IMEX, demonstrating the power of live events How do you surprise and delight a senior marketing executive who has been through it all? A partnership between the Las Vegas Convention and Visitors Bureau, InVision Communications, Allegiant Stadium Private Events and IMEX Group works together to wow the leaders tasked with impacting people every day, and the result is a show that leaves a lasting impression An impressive masterclass performance. We spoke to the forces behind First Experience at the Brand Experience Summit on Monday at IMEX and learned three lessons. 1. Focus on your target audience’s perspective Meeting professionals know that some of the best ideas come between meetings. Angie Smith, CEO of InVision Communications, explained that the idea for the Brand Experience Summit began at the Event Marketing Summit in May, when a hallway conversation involving event planners boss boss boss as part of a conversation about expanding the role…
Lessons from global medical conferences
Listen to audio ASH works with government agencies, airlines, venues and partners to advance medical science based on reliable data When the goal is to produce 66th anniversary of an important event in Classical and Malignant Hematology, then our first priority is to do everything we can to bring the best people in the world to the plenary session. As chief event strategy officer for the American Society of Hematology (ASH), Bill Reed, FASAE, CMP, brings together 30,000 conference professionals from more than 110 countries to share research on the causes and treatments of blood disorders. While conferences will move around, he's still limited in the number of venues where he can host all events, although he has resorted to tent parking and taking up other spaces. bill reed This December, the destination will become the San Diego Convention Center for the second year in a row. He has also conducted conferences in New Orleans, Atlanta and Orlando. The annual…
Ep 071 – 6 Shocking & Powerful Lessons from Major Virtual
Ep 071 – 6 Shocking & Powerful Lessons from Expo! Expo! (00:00:00) So I attended a very, very large virtual event this past week. And I have to share with you six shocking and powerful lessons that I learned from attending this event. It was fantastic. It was eye opening, and you’re going to love it. So stay tuned. Let’s talk about Expo! Expo! It was just a phenomenal virtual event. It was supposed to be held live down in Louisville, Kentucky. And, it was, they were pushing and pushing and doing everything they could to have a live event. And just at the, really the last minute it was within about four weeks or so that they finally shifted and said, you know, we can’t do it. (00:03:27) there’s too much going on. Too much risk, eh, going on in the country to have people coming in for a live event at this point. So they switched over to…
Episode 056 – 3 lessons from Tony Robbins to help your campaign soar
I was watching a speech by Tony Robbins (the world’s most successful life coach and motivational speaker) and even though he wasn’t speaking directly to the trade show and events industry, it certainly seemed like it to me! Among his many points, he offers three powerful lessons that I want to share with you in this episode—and show you how to incorporate them into your upcoming virtual and in-person events! 1. You act differently depending on where you think you are in a relationship What would you do for someone in the early stages of a relationship? Anything!! But over time, we lost that Think about cell phone and cable companies. They lure us in with huge promotions and then seem to forget about us. What are you doing to build long-term relationships with sponsors, exhibitors, visitors and customers? · Successful marriage counselors work to get couples to remember the original things and start doing them again! 2. Why can…
Episode 057 – Key lessons learned from the first virtual run
Jason Scott, owner of JCS Marketing, has hosted dozens of in-person regional events over the years. But in 2020, he had to pivot to hosting a virtual trade show for the first time in order to continue serving his sponsors, exhibitors, and clients. Jason shares with us all of the lessons he learned and the challenges he faced when first entering this new field. Practice, practice! Pre-record as much material as possible Do a full walkthrough ahead of time Ask your supplier to let you try out one of their products so you can understand how they work Take good notes and study for future things! Have more employees than you think you need More points… Contact Jason: Email: jason@jcsmarketinginc.com Website: jcsmarketinginc.com *** 10% off Virtual Event Certification *** access virtualeventsinstitute.com Use a promotional code VP02 About the author JimJim Cermak has over 30 years of experience exhibiting, planning and operating trade shows. As a professional trainer, he helps companies…
Episode 141 – Big Show Success Stories – Lessons Learned
The lessons learned from success stories are important to companies large and small. It was an honor to have a small startup manufacturer share the success story of its innovative product at a major industry show with over 70,000 attendees! Steve Waddell is President and CEO of Nasoni. Steve's desire to have a greater impact on people's lives and the environment led him to develop an innovative bathroom faucet that conserves water while improving functionality. The tagline is "Better for you, better for the planet." We discuss: How helpful was having a plan in preparing for this event? What other tips or tools did you use to prepare? Many people give away items with their logo on them, but you didn’t go the conventional route. What did you find? Did it work? What did people find interesting or innovative at your booth? What else did you use in your booth to attract attention? Steve’s key takeaways: KBIS is the largest…
233 – Lessons from Coach Nick Saban – Halftime Adjustments
Learn from Nick Saban, the championship coach of the Alabama Crimson Tide football team, how he made adjustments at halftime to dominate the second half of the game. Jim Cermak, founder and host of Trade Show University, helps exhibitors and show planners understand how to take these lessons and use them to win at upcoming trade shows and events! Watch this video on the Trade Show University YouTube channel – and subscribe! Nick Saban has been called by some the most successful second-half coach in football history because he knows how to make adjustments. So what we're going to learn today is what he did during the intermission and what you can learn from him about your trade show and adjustments that you can make and learn from him. So that you can have a great show, not only the beginning of the show but also the end of the show. Nick was recently interviewed and someone asked him, what…
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