Preview Las Vegas 2025: City of Diversity
Listen to audio How does Las Vegas keep pushing the envelope? The third annual Las Vegas Preview, held Jan. 16 in the East Room of the Las Vegas Convention Center, sought to uncover the city's past, present and future. The event included an update on the state of the Las Vegas economy, a discussion of WrestleMania 41 at Allegiant Stadium and a discussion of what makes the Sphere so attractive to visitors. Las Vegas is on the rise Applied Analysis principal analyst Jeremy Aguero has been there to provide an overview of Nevada's economic conditions since the start of the 2022 preview. Now in his third year, he (and the country) did not disappoint. In his presentation, "The Turning Point," Aguero first took the audience back to Las Vegas' humble beginnings. "What strikes me is that if we go back to 1905 when 1,500 people showed up in downtown Las Vegas to buy 1,200 acres of land that eventually became…
Lessons from top brand experience summits
Listen to audio CMO activated by invitation only during IMEX, demonstrating the power of live events How do you surprise and delight a senior marketing executive who has been through it all? A partnership between the Las Vegas Convention and Visitors Bureau, InVision Communications, Allegiant Stadium Private Events and IMEX Group works together to wow the leaders tasked with impacting people every day, and the result is a show that leaves a lasting impression An impressive masterclass performance. We spoke to the forces behind First Experience at the Brand Experience Summit on Monday at IMEX and learned three lessons. 1. Focus on your target audience’s perspective Meeting professionals know that some of the best ideas come between meetings. Angie Smith, CEO of InVision Communications, explained that the idea for the Brand Experience Summit began at the Event Marketing Summit in May, when a hallway conversation involving event planners boss boss boss as part of a conversation about expanding the role…
Highlights of the 15th TSE Gold 100 Awards and Summit
Santa Barbara, California — 15day The annual Trade Show Executive (TSE) Gold 100 Awards and Summit celebrated the largest trade show of 2023 over a week at the Ritz-Carlton Bacara in sunny Santa Barbara. Approximately 200 show organizers and vendors spent time networking, learning from other leaders at the Education Summit and enjoying experiential events while celebrating the Gold 100 winners and Grand Prize recipients at the Gold 100 Awards Gala. Beautiful views, golden connections This year’s event welcomed attendees in Gold 100 style with a variety of networking and experiential activities. The annual Gold 100 Chairman’s Dinner was hosted by Rick Simon, Chairman of TSE and President and CEO of United Services, and was held at The Wine Collective with food from The Lark. Located in the heart of Santa Barbara’s Funk Zone, the dinner was designed to welcome attendees who arrived early. Attendees can also tour Vega Vineyards and Farm and enjoy the beauty of Santa Barbara. Attendees…
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