Capturing attention through neuromarketing – IAEE
Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events, offering six unique learning tracks from thought leaders such as Janet Sperstad, professor emeritus at Madison College and CMP fellow. She will introduce at the conference, How to Get Attention: Neuromarketing and Exhibitions. In this session, Janet explores the intersection of neuromarketing and exhibitions. Whether it’s an exhibition/event organizer, a supplier or an exhibitor, from registration to the show floor, everyone is vying for your customers’ attention. She will teach participants how to cut through cognitive “noise” and capture attention. You'll examine the key drivers of our decisions. What's a surprising factor that affects how people make decisions? How can organizers and/or exhibitors leverage this insight? The brain makes decisions faster than you or I can blink. It divides everything into two categories, what will hurt me and what will help me. Everything we do in life is based on the brain's…
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