Why Mahindra renamed Be 6e as Be 6?
Mahindra's new electric SUV "Be 6e" has recently encountered major troubles due to its name, and a lawsuit was filed against Mahindra for plagiarizing the "6e" name. Not long ago, Mahindra launched two unexpected electric SUVs - Be 6e and Xev 9e, which boomed the Indian electric car market. As always, Mahindra fans are going crazy about these SUVs, even though they are electric vehicles. Everything seemed to be going smoothly according to Mahindra's plan, but this time, there was a curse. Indigo suddenly filed a lawsuit against Mahindra, accusing it of copying its registered trademark "6e". Here are all the details. What’s behind the name “Be 6e”? Therefore, the name "6e" is a registered trademark of Indigo Airlines (owned by InterGlobe Aviation Limited). Furthermore, it's registered in a different segment than Mahindra's 'Be 6e', which makes Indigo's proceedings all the more interesting here. Mahindra said it has registered the 'BE 6e' trademark in a different class (Class 12) from…
Mahindra temporarily renames BE 6e as BE 6
Mahindra has temporarily renamed its upcoming electric car BE 6e as BE 6 to deal with a trademark dispute with leading Indian airline IndiGo. The dispute stems from IndiGo's established "6E" trademark, which is closely associated with its flight codes and branding. IndiGo's parent company, InterGlobe Aviation, claimed that the word "6e" infringed on its trademarked flight code IndiGo 6E. To resolve the controversy, Mahindra has opted for a temporary rebranding of its electric SUV, changing its name from "BE 6e" to "BE 6". However, the company remains resolute and intends to legally challenge InterGlobe Aviation's objections in court. BE 6 is an important part of Mahindra's Born Electric (BE) range and reflects its commitment to sustainable transportation. Mahindra-Indigo trademark dispute Mahindra argued that its application for the "BE 6e" trademark in the automotive sector has nothing to do with IndiGo's exclusive "6E" brand. The company emphasized that the "BE" label, which symbolizes "Born Electric", is registered under vehicle class…
Mahindra temporarily renames BE 6e as BE 6
Mahindra has temporarily renamed its upcoming electric car BE 6e as BE 6 to deal with a trademark dispute with leading Indian airline IndiGo. The dispute stems from IndiGo's established "6E" trademark, which is closely associated with its flight codes and branding. IndiGo's parent company, InterGlobe Aviation, claimed that the word "6e" infringed on its trademarked flight code IndiGo 6E. To resolve the controversy, Mahindra has opted for a temporary rebranding of its electric SUV, changing its name from "BE 6e" to "BE 6". However, the company remains resolute and intends to legally challenge InterGlobe Aviation's objections in court. BE 6 is an important part of Mahindra's Born Electric (BE) range and reflects its commitment to sustainable transportation. Also read: Mahindra XEV 7e name trademarked for India; production specs images leaked ahead of launch Mahindra-Indigo trademark dispute Mahindra argued that its application for the "BE 6e" trademark in the automotive sector has nothing to do with IndiGo's exclusive "6E" brand.…
Mahindra issues statement following Indigo lawsuit
Mahindra is facing a trademark infringement suit from IndiGo in the Delhi High Court over the use of "6E" in its BE 6E electric car, which will be launched in February 2025. Indian aviation major IndiGo has taken legal action against Mahindra Electric Vehicles Ltd, alleging trademark infringement. At issue is the use of the "6E" identifier for Mahindra's upcoming electric car, the Mahindra BE 6E. The case has been filed in the Delhi High Court and the hearing is scheduled for December 9, 2024. Earlier today, Justice Amit Bansal reviewed the case but recused himself. Mahindra said in a statement: "Mahindra announced its electric SUVs BE 6e and XEV 9e on November 26, 2024. Mahindra has applied for Class 12 (Vehicle) trademark registration for "BE 6e", its electric vehicle Part of the Origin SUV product portfolio. Also read: Mahindra BE 6e, XEV 9e delivery schedule announced "We therefore do not believe that there is a conflict as Mahindra's trademark…
Mahindra launches BE 6e and XEV 9e electric SUVs
Mahindra & Mahindra has launched the much-awaited Electric Origin SUV BE 6e and XEV 9e. Built on Mahindra's proprietary INGLO Electric Origin architecture and powered by the MAIA artificial intelligence platform, the vehicles are expected to offer cutting-edge technology, advanced safety and superior performance. The BE 6e is priced at Rs 18.90 lakh, while the XEV 9e starts at Rs 21.90 lakh (introductory, ex-showroom). Design concepts and features Mahindra's Electric Origin SUV adopts the 'Heartcore Design' philosophy that blends bold aesthetics with modern engineering. The BE 6e stands out with its avant-garde, performance-focused design, while the XEV 9e offers a more refined SUV coupe style with an emphasis on luxury and refinement. Both vehicles feature advanced aerodynamics, a spacious interior and a host of technology-driven features. Key elements include a racing-inspired digital cockpit, augmented reality HUD and VisionX technology, as well as features such as the Infinity Roof and immersive Harman Kardon sound system. The interior design focuses on comfort,…
Mahindra XEV 9e, BE 6e exterior and interior design preview
As we all know, Mahindra will launch two pure electric SUVs in less than a week: XEV 9e and BE 6e. While the company isn't ready to give us a full rundown of the model, it has released design sketches previewing its design. The sketches illustrate the company's "core design" philosophy embodied in the two SUVs. Mahindra says its design philosophy is to "create an emotional bond with customers". The XEV 9e coupe-SUV design approach combines "refinement with dynamic styling," while the BE 6e is a performance-oriented SUV with "edgy, sporty silhouettes and aerodynamic silhouette." The electric SUV rides on Mahindra's new INGLO architecture and features aggressive bumpers and a futuristic front-end design similar to the concept on which it is based. The XEV 9e's vertical headlights are mounted below an attached LED light bar, while the BE 6e features horizontally stacked projector headlights outlined by C-shaped daytime running lights (DRLs). Also read: New Mahindra INGLO platform launched ahead of…
New Mahindra INGLO platform launched ahead of BE 6e and XEV
Mahindra has launched the new INGLO platform to power its upcoming electric vehicles BE 6e and XEV 9e. The platform focuses on performance, efficiency and safety, using advanced battery technology to increase range and speed up charging. It also supports features such as driver assistance systems and over-the-air updates to enhance the overall driving experience. The modular platform has been designed with flexibility in mind to adapt to a variety of vehicle designs, in line with Mahindra's plans to expand its electric vehicle lineup. The BE 6e and XUV 9e are expected to showcase the capabilities of this new platform, marking a major step forward for Mahindra to compete in the fast-growing electric vehicle market. Also read: Mahindra XEV 9e and BE 6e will debut on November 26, previewing production-spec designs Mahindra unveils details of INGLO platform Mahindra has released an in-depth video detailing its INGLO electric platform, highlighting its advanced design and adaptability for electric vehicles. The video, shared…
Mahindra XEV 9e, BE 6e electric SUV preview; world premiere
Mahindra will launch two new electric SUVs at the 'Unlimit India' event in Chennai on November 26. Based on the company's new INGLO architecture, two upcoming pure electric SUVs (9e and 6e) will be sold through two new sub-brands, XEV and BE. Although the specific details of the SUV have not been disclosed, the modular electric skateboard platform INGLO will use Volkswagen MEB components and be used to manufacture SUVs ranging from 4,368 mm to 4,735 mm. According to Mahindra, the platform will deliver "intuitive, smart and immersive innovation", ensuring "best-in-class" safety standards, "exciting performance" and "impressive range". Also read: Mahindra Scorpio N, Indian classic has a long waiting period of 3 months Mahindra XEV 9e, BE 6e: What to expect? The Mahindra XEV 9e will be a fully electric luxury coupe SUV, while the BE 6e will be a fully electric SUV offering "bold sporting performance". Mahindra has not yet revealed details of the battery and power system; however,…
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