Looking Ahead: 5 Paths Event Marketers Can Take Advantage of
Written by Alexander Rorty, MCH Group Digital Director, and UFI Digital Innovation Working Group. While every industry has its own benchmarks, it can be said that the retail industry is closely related to our events industry. This is especially true when it comes to value creation, especially in high-traffic locations. Learn how our retail peers far exceed the events industry in terms of value - According to a report by Research and Markets, the global retail industry will be worth approximately US$26.23 trillion in 2022*, while the global events industry will be worth US$887 billion in the same year** — I believe we can consider and embrace the notion that their advancements may be attributed to the strategic use of technology in optimizing and maximizing attendee traffic management. This raises several interesting questions: Are there overlapping use cases between our industries? What existing retail technologies can benefit the events industry, and what technologies can we adopt to address our unique…
Summer Reading List for Exhibition Marketers – Trade Shows
What’s on your summer TBR list? (That’s “to be read,” in case you were wondering.) As a trade show and event professional, summer doesn’t have to be a slow time… especially now! But you may have time to squeeze in a few books, whether you're reading or listening. So here are some fun reads to get you creative for future projects! Note: By shopping through Bookshop.org, you can help independent bookstores stay open. Because these are my personal referral links, I will also receive a small commission if you decide to purchase any of these books. Fans first If you follow me on LinkedIn, you probably know that I'm a fan of Jesse Cole and the Savannah Bananas. (Though I've never had the opportunity to attend one of their games.) Trade show and event organizers can learn a lot from this unconventional baseball team! Unobvious big trends Ever wished you could predict the future? Author Rohit Bhargava explains his approach…
Event Marketers’ 10 Most Read Stories of 2024
Roundup: The 10 most-read stories for event marketers in 2024 Please enable JavaScript to view this site.
The modern marketer’s guide to event sustainability
The Modern Marketer’s Guide to Event Sustainability – The Event Marketer Please enable JavaScript to view this site.
6 Trends Chief Marketers/Event Marketers Are Betting on
Tune in for a special B2B edition of our end-of-year trends chat as we look ahead to 2025 and reveal the trends that will change the face of business activity in the new year. In this candid video conversation, we'll dive into the data, sentiment, technology and cultural shifts driving the biggest changes in B2B campaigns and share many takeaways, including:Practical uses of artificial intelligence This will increase attendee engagement New ways and reasons to use it Incentive activities smart budget strategy for increasing (and stabilizing) budgets Simple tips to make your event accessible neurodivergent audience Thoughtful approaches to make events more exciting sustainable Shocking new ideas How to deliver content in an activity Plus some new year-end statistics
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
