Master the Art of Bush Baking
Master the Art of Bush Baking

Buší is more than just a dessert; It's a timeless classic that brings people together with its simple ingredients, rich history and melt-in-your-mouth flavor. Whether you grew up enjoying Buší at family gatherings or discovered it for the first time, this treat embodies the heart and soul of traditional baking. If you've ever wondered what makes Buší so special, this article is for you! Here, we’ll explore its history, cultural significance, and provide a detailed guide on how to make the perfect busi at home. We'll also share tips, variations, and answer frequently asked questions. Get ready to fall in love with it all over again—or for the first time. A Brief History of Bush Buší has ​​been a cherished dessert for generations. Its recipe has humble beginnings and was born out of a desire for warmth and comfort during difficult times. With its simple yet rich flavor, it has become a popular delicacy passed down by families as part…

Expo! Expo! Spotlight on Katie Nelson
Master the Art of Sales Conversion

Expo! Expo! The IAEE 2024 Annual Meeting and Exhibition delves into the inner workings of exhibitions and events with six unique learning tracks from thought leaders like Sales UpRising Founder and CEO Katie Nelson. Katie will be chairing the meeting, Get a yes: Simplify. In today's competitive market, the art of selling is not just selling, but also understanding, engaging and converting. Katie helps sales professionals of all levels improve their closing skills and increase their success rates. She provides practical techniques and insights to streamline the sales process and effectively secure customer commitment. In the video below, Katie: Guide you through specific techniques/frameworks to quickly discover your customers' core needs, especially when the customers themselves may not be explicitly aware of these needs. Shares real-life examples of challenging objections she encountered and how her approach yielded positive results. Discover closing techniques for converting leads into sales and how they work. Talk about what fuels her passion for helping others…

Ford F-150 brake master cylinder class action lawsuit dismissed
Ford F-150 brake master cylinder class action lawsuit dismissed

The class action lawsuit alleges that 2013-2018 Ford F-150 Hitachi master cylinders caused brake fluid leaks. November 6, 2024 — The Ford F-150 brake master cylinder class action lawsuit ended six years after the lawsuit began when the plaintiffs dropped the lawsuit. The Ford F-150 lawsuit alleges that the 2013-2018 trucks are defective due to a Hitachi brake master cylinder. The plaintiffs allege that Ford equipped its F-150 trucks with brake master cylinders that contained seals that leaked brake fluid into the brake booster. Ford F-150 drivers also believe the master cylinder should use two seals to prevent brake fluid leaks. Allegedly, Ford F-150 brakes could fail without two internal seals. Ford F-150 plaintiffs claim the truck can pass a stoplight even if the driver presses the brake pedal. In 2019, many claims were dismissed and class-action lawsuits quickly floundered, but a judge said the plaintiffs could change and refile the brake master cylinder lawsuit. Ultimately, the class-action lawsuit only…

Volkswagen recalls Atlas and Atlas Cross Sport SUVs
Volkswagen recalls Atlas and Atlas Cross Sport SUVs

More than 1,600 Volkswagen SUVs may have brake problems due to the master cylinder. October 28, 2024 — More than 1,600 Volkswagen Atlas and Atlas Cross Sport vehicles are being recalled because they may lose braking ability. The recalled 2024 Volkswagen Atlas and 2024 Volkswagen Atlas Cross Sport vehicles may have an incorrect secondary piston spring retainer installed in the brake master cylinder, which may clog the brake fluid port. "The incorrect secondary piston spring retainer may be installed in the brake master cylinder. The incorrect part, which is shorter than specified, may prevent the piston from returning to the correct rest position, potentially blocking the brake fluid port." — Volkswagen Spring retainers for different car manufacturers are mixed with Volkswagen spring retainers. Volkswagen discovered the problem in August when it was filling vehicles with brake fluid. VW Atlas drivers should be aware of a spongy brake pedal, reduced braking effect, or a brake odor. The brake warning light may…

Mastering Social Media Engagement for Your Trade Show Booth
Master social media engagement at your trade show booth

Master social media engagement at your trade show booth Skip to content

Featured Vendor: AirMagic Special Effects – Master
Featured Vendor: AirMagic Special Effects – Master

Engage your audience like never before with AirMagic Aquagraphics digital water curtainthe collision of innovation and imagination. This stunning technology layers dynamic, high-resolution images onto a water screen, blending art and technology to create an unforgettable visual masterpiece. Whether it’s a corporate gala or a high-stakes product launch, Aquagraphics digital water screens are tailored to your event theme, turning your vision into a mesmerizing reality. At AirMagic, we know the magic is in the details, and this digital water screen brings your brand to life in the most creative way. Founded in 1988 by Mark Fine in the basement of his Little Italy home, AirMagic began as a small boutique pyrotechnics company. Over the decades, it has grown into a full-service special effects company, offering everything from pyrotechnics to CO2 effects, confetti explosions and advanced water curtain technology. After nine years in King and Bathurst, AirMagic expanded to its current headquarters nearby daflin and stileswhich remains Toronto’s top special effects…

Entourage X
8 basic principles to master for a successful exhibition

Global Expo revealed that every dollar invested in a trade show generates an average of $5 in revenue return. A CEIR survey showed that 92% of trade show attendees go to discover new products and services, which means your company has a lot to gain by attending a trade show.But there’s more to exhibiting at a trade show than just showing up, or even just hosting a branded exhibit, handing out unique promotional merchandise, or scanning every passerby’s badge. There are 8 core fundamentals to ensuring you run a successful trade show that every marketer should know and master, and not just focus on having a pretty booth, but really leverage these principles to get a 5x return on your investment. Basic knowledge you need to master 1. Market researchUnderstand demographics and previous lead volume.Set goals and measure success against benchmarks. 2. BudgetEffectively plan travel expenses and staffing.Take advantage of early bird prices and manage your spending wisely. 3. Exhibition…

Take your exhibit to the next level: Master
Take your exhibit to the next level: Master

Take Your Exhibition to the Next Level: Master the Visitor JourneyIf you’re ready to move into a larger island exhibit space, you have a unique opportunity to create a memorable attendee journey. Island exhibits offer multiple entry points and allow for many activities and features to truly engage your audience. This blog will guide you through the steps needed to leverage your new space and master the attendee journey. Outline clear goals and objectives.The foundation for a successful attendee journey begins with clearly defining your goals and objectives. Take the time to determine your business objectives and how you will measure success and report on exhibit results. This will help you focus on the activations and features that matter most to ensure you have the data to accurately assess results. Outlining clear goals aligns your exhibit with achieving business outcomes and optimizing the attendee journey. Know your audience.To create an exhibition experience that truly resonates with your audience, you must…

252 - AI & VR can Revolutionize Trade Shows - with Danny
Episode 112 – Master the Basics for Championship-Level Success

Teams win championships by being better at the basics than other teams. Your company can win a trade show by mastering the basics! If you and your team are truly committed to getting back to basics, you can achieve championship-level success! So, what are the trade show basics? The basics are what counts! It’s not your booth layout or design, your giveaways, or anything like that. Those are important, but likely to stay the same from show to show. The most basic thing is to do the show. Your staff. Push the show! So there are 5 basics. 1. Decide on your metrics. You have to measure the right things! There is a difference between scanning badges or collecting business cards and getting qualified leads or writing orders! 2. Set SMART goals – specific, measurable, achievable, relevant and time-bound. Listen to Episode 1 bonus – Send me an email with the subject line "GOAL" and I'll send you an exclusive…