Thriving in 2025: Maximizing your IAEE membership benefits
Happy New Year! It’s that time of year when people create a slew of resolutions, goals, to-do lists, hopes and dreams – and the IAEE is no exception. Our number one priority (and it is every year really) is to provide the best possible service to our members that we can. Most importantly to us, we provide exhibition and event professionals with all the tools they need to thrive in their work and achieve their goals. With this in mind, IAEE’s leadership team wants to ensure you take full advantage of your membership benefits. Join them for a webinar on January 22nd, Unleashing the Full Potential of IAEE Membership: A Comprehensive Guide to Taking Advantage of Member Benefits in 2025as they dive into how you can apply the knowledge and strengths you gain from the IAEE’s broad range of offerings to make 2025 your best year yet! Here is an overview of the benefits they will explore: Professional development opportunities…
Maximizing Your Trade Show ROI: Tips for Exhibitors
Maximizing Your Trade Show ROI: Tips for Exhibitors Trade shows require a significant investment of time, money, and resources, so exhibitors must maximize their return on investment (ROI). Whether you are a seasoned exhibitor or new to trade shows, strategic planning and execution are critical to achieving your business goals. The following is a comprehensive guide on how to maximize your ROI at trade shows and ensure that your efforts translate into meaningful results. 1. Set clear goals and objectivesBefore you book your booth, you must set clear goals and objectives for your trade show attendance. Are you looking to attract leads, increase brand awareness, launch a new product, or connect with industry partners? Having specific, measurable goals will help you focus your efforts and track your success. Important Tips: Use the SMART criteria (Specific, Measurable, Attainable, Relevant, and Time-bound) to set your trade show goals. For example, instead of setting a vague goal like "Get more leads," set a…
Maximizing Your Trade Show ROI: Tips for Exhibitors
Maximizing Your Trade Show ROI: Tips for Exhibitors Trade shows require a significant investment of time, money, and resources, so exhibitors must maximize their return on investment (ROI). Whether you are a seasoned exhibitor or new to trade shows, strategic planning and execution are critical to achieving your business goals. The following is a comprehensive guide on how to maximize your ROI at trade shows and ensure that your efforts translate into meaningful results. 1. Set clear goals and objectivesBefore you book your booth, you must set clear goals and objectives for your trade show attendance. Are you looking to attract leads, increase brand awareness, launch a new product, or connect with industry partners? Having specific, measurable goals will help you focus your efforts and track your success. Important Tips: Use the SMART criteria (Specific, Measurable, Attainable, Relevant, and Time-bound) to set your trade show goals. For example, instead of setting a vague goal like "Get more leads," set a…
Maximizing Global Exhibitions with Digital Marketing
In today’s digital age, the global exhibition landscape has changed dramatically. Gone are the days when businesses relied solely on traditional methods to showcase their products and services to a global audience. The advent of digital marketing has provided businesses with a wealth of opportunities to maximize their presence and engagement at exhibitions around the world. In this blog post, we’ll dive into the strategies and techniques that businesses can employ to leverage digital marketing to expand their presence at global exhibitions. The Power of Digital Marketing in Global Exhibitions Digital marketing has revolutionized the way businesses approach exhibitions. It provides unparalleled opportunities to reach a wider audience, generate leads, and build meaningful connections before, during, and after an event. Here’s how to effectively leverage digital marketing: Pre-event promotion Before an exhibition begins, companies can use a variety of digital channels such as social media, email and content marketing to create buzz and build anticipation. Engaging content, previews and behind-the-scenes…
Episode 122 – Maximizing Exhibitor Reach Using Virtual Platforms –
In today’s fast-changing world of events, it’s critical for exhibitors to find new ways to reach their target audience. Erica Bishaf, founder and CEO of CampfireSocial, the first private social network and commerce platform designed specifically for the trade vertical, will provide tips and advice. An award-winning strategy and insights veteran with over 20 years of experience, Erica has worked for consumer packaged goods companies such as Kraft, Nestle, Kimberly-Clark, and MillerCoors, and through her consulting business has developed strategic programs for associations and event organizers including Freeman, GES, the American Library Association, the Audiovisual and Integrated Experience Association (AVIXA), the Radiological Society of North America (RSNA), the National Retail Federation (NRF), and others. In this episode, we discuss: Reach potential customers through virtual platforms such as communities, marketplaces, and virtual events How exhibitors can maximize their impact on virtual platforms Strategies deployed in communities, markets, and virtual events Erica’s key takeaways: Content marketing and relationship building strategies will generate…
Episode 131 – Maximizing Exhibitor ROI Using Real-Time Data
Exhibitors, sponsors, and show planners have access to more data than ever before. Today we discuss how to use real-time data to maximize exhibitor ROI. Jon Kazarian is the founder and CEO of Accelevents, a leading virtual and hybrid event platform recently named one of the 200 fastest growing private companies in the U.S. by Inc. 5000. As CEO, Jon is focused on leading the company’s vision and helping event organizers and marketing professionals transform their events through innovative technology solutions. Jon is an active voice on the events landscape and a frequent speaker at industry events. Learn why Jon believes that organizers who teach exhibitors how to make the most of their event technology can increase repeat sponsorship by 2.5 times. Connect with Jon Kazarian: Email: info@accelevents.com @accelevents *** Get 52 Top Trade Show Tips! *** Visit tradeshowu.biz and sign up for the weekly newsletter on the home page! About the author JimJim Cermak has over 30 years of…
Episode 146 – Planning and maximizing your event ROI through coaching
Why is planning so important to the success of our businesses, trade shows and events? Could coaching be the secret weapon to help you maximize your ROI? To help clarify these important questions, Rob Wentz, a small business strategist and certified business coach Through his company, 1Direction Strategy, he provides professional training and coaching services to owners and executives of small and medium-sized private businesses. We discuss: Why is it so important to have a written plan when we can just keep it in our heads? What are the benefits of working with a coach? Setting goals and targets Data-driven decision making Rob's key takeaways: By having a written plan, you are more likely to be successful. Running a successful business can be tough, but it doesn’t have to be. We made it harder on ourselves by not following a formal plan. Rob’s advice for Trade Show University audiences: Free 30 minute discovery call to discuss business vision, goals and…
Episode 153 – Maximizing Your Lead Generation and ROI with Brand Ambassadors –
Just adding one person to your booth staff can potentially double or maximize the number of leads you get at your next trade show! That one person is a well-trained brand ambassador. Let's get to know the brand ambassadors Al Schuster and Stephanie Crawford of Polaris Brand Promotionsa national promotional staffing agency. Al is the President of Polaris and Stephanie is the Client Relationship Manager. Together they bring decades of experience in the staffing industry. Today, we discuss the benefits of utilizing brand ambassadors for trade show booth staffing. We discuss: – What do brand ambassadors bring to the table for trade show and conference exhibitors? – What should exhibitors look for in brand ambassador talent (skills, experience, personality)? – How can companies benefit from using brand ambassadors at trade show or conference booths? – What questions should exhibitors ask to find the right brand ambassadors? Al and Stephanie's best advice: – Hiring brand ambassador talent will save you time…
184 – Best Practices for Maximizing ROI at Trade Shows –
Learn real world success tips from an exhibitor with over 500 shows under his belt! He's a professional, I've worked side by side with him at many trade shows, and he absolutely nails it. We are honored to have Roger Vartanian of Lightning eMotors join us. Roger has 40 years of experience in the commercial vehicle manufacturing industry with extensive experience in product conception, design, manufacturing, sales and marketing. We discuss: What is your trade show planning process like? How do you use video in pre- and post-show marketing? What do you think about using video to maximize your trade show ROI? What are your plans before and after the show? How important is team support? Roger's key points: Believe in what the mission of this show is. Not only showcase your products and services, but show attendees that you are an expert in product knowledge and a valuable resource for their business. Understand that while it’s great to sell…
184 – Best Practices for Maximizing ROI at Trade Shows –
Learn real world success tips from an exhibitor with over 500 shows under his belt! He's a professional, I've worked side by side with him at many trade shows, and he absolutely nails it. We are honored to have Roger Vartanian of Lightning eMotors join us. Roger has 40 years of experience in the commercial vehicle manufacturing industry with extensive experience in product conception, design, manufacturing, sales and marketing. We discuss: What is your trade show planning process like? How do you use video in pre- and post-show marketing? What do you think about using video to maximize your trade show ROI? What are your plans before and after the show? How important is team support? Roger's key points: Believe in what the mission of this show is. Not only showcase your products and services, but show attendees that you are an expert in product knowledge and a valuable resource for their business. Understand that while it’s great to sell…
Maximizing the benefits of ceramic coatings for your vehicle
Whether it’s for a smooth surface, increased durability and water resistance on the exterior, or protecting your car’s engine from dirt buildup and overheating, ceramic coatings offer a variety of benefits.It’s crucial to understand that ceramic coatings are not a one-size-fits-all solution for every vehicle.Ceramic coatings should be evaluated individually for each vehicle to determine if they are the best choice. Ceramic coating It offers significant advantages over traditional waxing as it provides longer lasting protection against stains and helps preserve your car’s original paint finish, making it more economical in the long run.Unlike waxing, which requires periodic reapplication, ceramic coatings can last anywhere from two to five years, depending on proper application and the environment in which the car is parked or driven.Plus, its superior hydrophobic properties mean that dirt, salt and other contaminants are less likely to adhere, so keeping your vehicle's appearance pristine is easier than before.On the other hand, ceramic coatings also have some disadvantages.It requires…
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