Gen Z and Millennials’ Obsession with ’90s Classics
One U.S. dealer mentioned the example of a customer in his 30s who owned a Camaro, a BMW Z8, a Lotus Emira, and two Dailys he and his wife owned December 22, 2024 09:39 Young drivers are enthusiastically embracing manual cars, classics and niche collectibles. A recent study of Gen Z drivers showed that 77% enjoy driving and 32% own a classic car. SUVs, sedans and pickup trucks from the 1990s dominated the wish lists of young car enthusiasts. There is a popular narrative that younger generations, known as Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2012), are abandoning cars in favor of ride-sharing, public transportation, or simply indulging in cell phone. While it’s true that driving rates are down compared to older generations, the reality is much more nuanced. Car culture isn't dead; it's evolving. In fact, according to a new study commissioned Hagertyit is thriving in new ways. From '90s imports to…
Exclusive: Claire Lester on bridging the generation gap
Is there really a generation gap? If so, how can meeting and event planners bridge the generation gap? There is a lot of discussion about generational differences causing a generation gap in conference design, especially now that large-scale intergenerational workforce shifts are expected to occur in the coming years. Until recently, conferences were primarily geared toward baby boomers, who currently make up just 19% of the workforce and have been overtaken by Generation X (36%) and Millennials (40%). Although Gen Z currently only accounts for 6% of the workforce, this generation, which has grown up in an era of global economic pressure and rapid market changes, will also bring new perspectives and new requirements for the way meetings and events are conducted. Claire Lester, Senior Design Studio Strategist at Maritz While individual circumstances will of course vary, as Claire Lester, senior design studio strategist at Maritz, told this year’s IMEX America conference in Las Vegas from October 8-10, But in…
How Gen Z and Millennials are shaping the future of events »
Report highlights how event organizers can evolve to meet next generation expectations Submitted by Freeman Dallas, Texas (October 8, 2024) – Global events leader Freeman has released its latest Freeman Trends report, “Fall 2024 Event Organizer Trends Report,” which analyzes how macro trends are shaping the future of events . According to a Glassdoor analysis of Census Bureau data, Generation Z has officially surpassed Baby Boomers, and within the next five years, Millennials and Generation Z combined will make up 75% of the workforce. “We are at a critical moment in the events industry, with five generations working side by side for the first time in history,” said Freeman CEO Janet Dell. “The rise of Gen Z in the workforce is not only reshaping attendee expectations, but also redefining the industry’s perception of the value we offer. For organizers, this is a time to embrace innovation, adapt to new trends and deliver content relevant to today’s audience Opportunities for experiences…
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