Why non-alcoholic beverages are important year-round
Listen to audio In the corporate events world, “inclusive” is a word we hear a lot, but when it comes to beverage menus, how inclusive are we? The rise of non-alcoholic beverages shows no signs of slowing down. What was once a niche market has now become mainstream. Big-name companies like Peroni, Guinness and Heineken are investing heavily in 0% options and are seeing huge increases in sales. Globally, the non-alcoholic beverage market is growing at 7% annually. According to beverage market analyst IWSR, it is expected to account for nearly 4% of the entire alcohol market by 2027. my generation This shift towards non-alcoholic alternatives is particularly evident among younger generations. A 2024 report by the Portman Group, the UK drinks industry's social watchdog, found that nearly 40% of 18-25-year-olds do not drink alcohol. A significant increase from 27% in 2023. In comparison, only 24% of people over 55 said they did not drink alcohol. Read more: What does…
NAB Show New York reflects New York City’s status as a media capital
NEW YORK – The 2024 NAB Show New York comes to a close, solidifying its status as the must-attend East Coast event for broadcast, media and entertainment professionals and content creators across industries. With more than 12,000 attendees, approximately 250 exhibitors (50 of whom are exhibiting for the first time) and 20 new product launches, the show showcases the latest trends and innovations shaping the industry. Held at the Jacob K. Javits Convention Center, the show's fourth-quarter timing provides a critical opportunity for professionals to explore year-end purchases and make strategic decisions for 2025. NAB Show New York continues to attract a growing corporate audience, including government agencies, higher education, finance and more. Attendees from Bank of America, Best Buy, Capital One, Dell, Ford Motor Company, IBM, JPMorgan Chase, LIV Golf, MLB, NASCAR, NBA, NFL, NHL, NYU, PepsiCo, Pfizer, QVC, Samsung Advertising, United Nations, U.S. Well-known brands such as the Air Force, the U.S. House of Representatives, and the U.S.…
2024 NAB Show New York will present a wave of new exhibits
WASHINGTON, D.C. — The National Association of Broadcasters (NAB) is preparing for the highly anticipated 2024 NAB New York Show, October 9-10 (Education Show October 8-10) at the Jacobs · Held at the Javits Convention Center. As the East Coast's top event for the broadcast, media and entertainment industry, the show will showcase hundreds of new products, including 20 product launches, and nearly 50 first-time exhibitors will showcase advanced solutions to meet the industry's ever-changing needs . Since Q4 is a critical buying season, this is a must-attend event for professionals finalizing year-end budgets and 2025 planning. Attendees will explore artificial intelligence-driven tools, advanced sports media solutions and next-generation content creation technology. From AI analytics transforming sports broadcasting to state-of-the-art production equipment, NAB Show New York is your hub for discovering the latest innovations in media technology. The event provides professionals with the opportunity to discover products and technologies that are shaping the industry. “We are excited to welcome so…
Explore the latest exhibition information and industry trends at ASAP Expo Magazine. Your one-stop platform, bringing together global exhibition highlights, industry trends and in-depth analysis, to help companies accurately connect with the market and seize business opportunities.
