Why non-alcoholic beverages are important year-round
Listen to audio In the corporate events world, “inclusive” is a word we hear a lot, but when it comes to beverage menus, how inclusive are we? The rise of non-alcoholic beverages shows no signs of slowing down. What was once a niche market has now become mainstream. Big-name companies like Peroni, Guinness and Heineken are investing heavily in 0% options and are seeing huge increases in sales. Globally, the non-alcoholic beverage market is growing at 7% annually. According to beverage market analyst IWSR, it is expected to account for nearly 4% of the entire alcohol market by 2027. my generation This shift towards non-alcoholic alternatives is particularly evident among younger generations. A 2024 report by the Portman Group, the UK drinks industry's social watchdog, found that nearly 40% of 18-25-year-olds do not drink alcohol. A significant increase from 27% in 2023. In comparison, only 24% of people over 55 said they did not drink alcohol. Read more: What does…
Raising the bar for inclusion with non-alcoholic beverages
Inclusion means rethinking how to make meetings and events more inclusive and welcoming to all, including meeting the growing number of attendees’ demand for non-alcoholic beverages. The alcohol-fueled camaraderie of conference happy hour receptions has long been a staple of most conferences and events. But now that more and more people are paying more attention to health and wellness, and on top of that, with 38% of U.S. adults giving up drinking entirely, according to a July 2023 Gallup survey , it might be time to reconsider drinking . According to the International Wine & Spirits Record (IWSR), a global beverage data and analytics agency, 64% of Gen Z in the United States who are of legal drinking age said they had not consumed alcohol in the first six months of the year, especially considering at this point. provider. While older generations are still more likely to drink, Millennials also tend to drink less than Generation X and Baby Boomers.…
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