Gen Z and Millennials’ Obsession with ’90s Classics
One U.S. dealer mentioned the example of a customer in his 30s who owned a Camaro, a BMW Z8, a Lotus Emira, and two Dailys he and his wife owned December 22, 2024 09:39 Young drivers are enthusiastically embracing manual cars, classics and niche collectibles. A recent study of Gen Z drivers showed that 77% enjoy driving and 32% own a classic car. SUVs, sedans and pickup trucks from the 1990s dominated the wish lists of young car enthusiasts. There is a popular narrative that younger generations, known as Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2012), are abandoning cars in favor of ride-sharing, public transportation, or simply indulging in cell phone. While it’s true that driving rates are down compared to older generations, the reality is much more nuanced. Car culture isn't dead; it's evolving. In fact, according to a new study commissioned Hagertyit is thriving in new ways. From '90s imports to…
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