CEIR report explores education and organizer landscape
DALLAS – The Center for Exhibition Industry Research (CEIR) has released the final two parts of its “Maximizing Visitor and Exhibitor Engagement at the Exhibition Grounds” series: Exhibition venue learning opportunities beyond the booth and how organizers can evaluate outcomes and future prospects . trade show director Sponsors sat down with Nancy Drapeau, vice president of research at IPC, CEIR, to learn what these reports (based on research from exhibitors and exhibition organizers active in the North American B2B exhibition industry) think about on-show learning opportunities, strategy and more important industry topics. . Part 7: Exhibition learning activities outside the booth Part Seven delves into learning opportunities integrated into the common areas of the exhibition floor. According to CEIR, over the past two years, 80% of organizers offered at least one option and 50% of exhibitors sponsored at least one option. “It’s focused on how to support the interests of the attendees who come to be educated,” Drapeau said. “This…
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