VW Group’s Cupra discusses 2030 US launch with Penske
Volkswagen success story in Spain looks to expand ICE, PHEV and EV models to North America by end of decade go through Chris Chilton 20 hours ago Cupra has begun preliminary talks with the Penske dealer group for a US launch. The Volkswagen-owned sports brand hopes to be available in major U.S. states before the end of the decade. Cupra is expected to offer ICE, PHEV and all-electric powertrains in its next generation of SUVs and crossovers. With the news that Volkswagen's Spanish brand Cupra has launched the first phase of negotiations with the Penske dealer group, the dream of Cupra being launched in the United States is one step closer. While no specific deal has been announced, the fact that Cupra is even talking about the two companies sitting together suggests the discussions may be deeper than what's revealed on the surface. While no detailed timeline was given for the Cupra's U.S. debut, the automaker reiterated its previous stance,…
REE Automotive Delivers Fully Drive-by-Wire P7-C Electric Vehicle to Penske Truck
May 22, 2024 REE Automotive, an automotive technology company and provider of fully drive-by-wire electric trucks and platforms, recently delivered a P7-C electric truck to Penske Truck Leasing, which will be used to demonstrate the software-driven P7-C electric truck to customers interested in electrifying their fleets. “We look forward to adding REE’s drive-by-wire vehicle to our electric truck lineup and giving our fleet customers the opportunity to test drive the vehicle and experience the technology for themselves,” said Paul Rosa, senior vice president of purchasing and fleet planning at Penske. Penske customers will have the opportunity to experience the benefits of the world’s first FMVSS-certified, software-driven, REEcorner-powered electric vehicle, including enhanced maneuverability and all-wheel drive capability; enhanced safety through fail-operational design through hardware and software redundancy; a low ride height; and future-proof, autonomous driving and over-the-air upgrade capabilities. “This is the culmination of a long-standing collaboration and the voice of Penske’s customers,” said Daniel Barel, CEO and co-founder of REE…
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