Badges, Graphics, Mobile Phones and Extensions » Exhibition City
Icons and milestone series Mark Hebert Here is part of the Icons & Milestones series that begins with the exhibition City News 30th Anniversary. The series focuses on icons and milestones from trade fairs. As we earn honors in the Icons and Milestone Series, we celebrate their revolutionary approach to every aspect of the trade show. Thanks to Bob McGlincy and Larry Kulchawick for their assistance in this section. In this, we examine digital badge scanning, the emergence of digital printed graphics, the introduction of smartphones and two conference center expansions: the South Building at McCormick Square and the Western expansion of the Las Vegas Convention Center. For a complete series of icons and milestones, click here. Digital badge scan Participation in revolutionary trade exhibitions The introduction of digital badge scans in the 1990s marked a major innovation in the trade show industry, changing the way exhibitors and attendees interact. With scannable badges, exhibitors can quickly collect attendee information during…
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