BMW reorganizes design team, Polestar’s Missoni takes over
BMW's design department has undergone a major overhaul, with several key members being reappointed go through Sam D. Smith September 13, 2024 09:49 BMW is reorganizing its design team, bringing in new talent to refresh its styling direction. Polestar's Maximilian Missoni joins BMW to lead its design towards a more sophisticated look. The overhaul brought changes in leadership and a greater focus on cleaner, simpler designs. It's hard to pinpoint where BMW's current design controversy comes from. But if you feel sick every time the Bavarian automaker unveils a new car -- a feeling that often turns to existential dread after the reveal -- then this news may offer a glimmer of hope. The German automaker has just announced a major shakeup of its design department. Several senior members of BMW's design team are about to undergo a major reshuffle. BMW Group Design chief Adrian van Hooydonk will remain in charge, but the various departments under him will undergo larger…
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