prejudge

• Jim Cermak
• 2024-07-23
• Trade Show News
• (0)

222 – Pro Tip 10 – Don’t prejudge attendees – All about

Trade Show Pro Tip #10 – Don’t Prejudge Attendees One of the main things I see exhibitors do that holds them back from reaching their potential but goes unnoticed is that they prejudge attendees who walk by their booth. What I’m saying is, observe the people who approach your booth and decide whether to engage with them based on their age, what they’re wearing, gender, and even what company they’re from. You have to understand that you don’t know this person, and you don’t know their role in the company unless you ask them. The key to getting people into your booth is engagement! Let me tell you a story. A few years ago I was at a trade show with a company that sold high-priced equipment to fire departments. Several people in my booth were regional sales representatives. An attendee wearing a Baltimore Fire Department T-shirt started to approach and glanced at our booth as he walked by. I…