Jaguar’s rebirth plan includes targeting wealthier
Jaguar boss Rodan Glover says the brand needs to change the way it does business Jaguar is in the midst of a major brand transformation. Managing director Rawdon Glover provided some details about the shift. The automaker will target wealthier buyers and more luxurious segments. Earlier this month, Jaguar said it would discontinue its entire lineup except for the F-Pace SUV by the end of the year. This change was not made lightly, but Jaguar's fate is sealed. Jaguar's boss said the shift was due to "profitability approaching zero." The brand's future is electric, and Rawdon Glover has just provided some additional insight. Glover is Jaguar's Managing Director. He has been with the team for over 11 years, having previously worked at Volkswagen and Seat. He knows cars and has a deep understanding of the Jaguar brand itself. MORE: Jaguar Land Rover settles infotainment system lawsuit, owners get fixes, lawyers get huge payout In an interview with Motortrend, he said…
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Chengdu Construction and Decoration Materials Expo-Chengdu Construction Expo 2025 List of exhibitors
